Barbeques Galore
Barbecues Galore wanted Triple M to help make them famous for low and slow cooking. With an idea developed by The Studio at SCA, we used the Triple M brand to encourage men to connect and talk at a low and slow 'Bootcamp' event, all the while ensuring Barbecues Galore were front and centre for the campaign. Across radio, social media, and digital, we brought low and slow to life and encouraged Triple M listeners to join in. Our client was thrilled to see double digit growth in the category as a result of the campaign.
