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CASE STUDIES

Delivering effective business solutions

At SCA we love working with brands to develop insight-led creative campaigns that get results. These case studies showcase how we engage our audiences across multiple platforms and take brands to the next level.

MOUNT FRANKLIN LIGHTLY SPARKING MINERAL WATER

Our challenge was to launch a new product to Australian consumers in a highly competitive FMCG market. We used four platforms to ensure Mount Franklin Lightly Sparkling Mineral Water couldn't be missed - custom commercials, talent integration, show partnerships and sampling. Did it work? Coca Cola sold out of the product ¾ of the way through the campaign. We even had to give our samples of the product back so they could be sold on shelves in supermarkets!

BARBECUES GALORE

Barbecues Galore wanted Triple M to help make them famous for low and slow cooking. With an idea developed by The Studio at SCA, we used the Triple M brand to encourage men to connect and talk at a low and slow 'Bootcamp' event, all the while ensuring Barbecues Galore were front and centre for the campaign. Across radio, social media, and digital, we brought low and slow to life and encouraged Triple M listeners to join in. Our client was thrilled to see double digit growth in the category as a result of the campaign.

OVO MOBILE

Ovo were the new kids on the block, and came to The Studio at SCA to help them increase market share and become a bigger player among telcos. Ovo wanted to target parents with school aged kids who needed great value mobile plans. We used our regional TV and radio networks to reach an audience that the bigger telcos had neglected, plus a metro radio campaign for added reach. Across the two months of the campaign, we helped increase sales by 60% through a mix of great creative, and strategically placed media.

DASSA

Cancer Council SA approached The Studio at SCA to target demographic groups who have been slow to give up smoking. We used Triple M Adelaide's Haydo, a genuine smoker, to show people that using the MyQuitBuddy app helps people stop smoking, and stay smoke free. As a result, calls through to the Cancer Council SA Quitline increased significantly, and downloads of the MyQuitBuddy app in SA spiked well above the national average. We're also happy to report Haydo is still a non-smoker to this day.

VW

Volkswagen gave The Studio at SCA the challenge of popularising it’s latest model Polo, and cut through the noise of the cluttered automotive market to reach a younger audience. The Studio came up with a hyper-local, interactive game that had people engaged and involved.

LIFT

Lift issued The Studio at SCA with the challenge of taking the ‘soft’ out of soft drink, and introducing people to new, harder hitting Lemon Lift. The Studio came back with a loud, disruptive, unapologetic multimedia campaign with real bite.

WEIS

Weis wanted to bring the sounds and flavours of summer to life in a new and different way. YesYou had already composed the track ‘Make Me’ as Weis’ campaign anthem. The Studio at SCA worked with Mediacom to deliver sampling, huge social reach, and bring YesYou’s track ‘Make Me’ to life in public.

NESCAFE

Nescafe threw down a challenge to The Studio at SCA - They wanted to shift their target audience younger, and invite people to try their new flavours. Our solution? Puppies.