Barbecues Galore wanted Triple M to help make them famous for low and slow cooking. With an idea developed by The Studio at SCA, we used the Triple M brand to encourage men to connect and talk at a low and slow 'Bootcamp' event, all the while ensuring Barbecues Galore were front and centre for the campaign. Across radio, social media, and digital, we brought low and slow to life and encouraged Triple M listeners to join in. Our client was thrilled to see double digit growth in the category as a result of the campaign.
Cancer Council SA approached The Studio at SCA to target demographic groups who have been slow to give up smoking. We used Triple M Adelaide's Haydo, a genuine smoker, to show people that using the MyQuitBuddy app helps people stop smoking, and stay smoke free. As a result, calls through to the Cancer Council SA Quitline increased significantly, and downloads of the MyQuitBuddy app in SA spiked well above the national average. We're also happy to report Haydo is still a non-smoker to this day.