Where brands get heard by nearly three-quarters of regional Australia’s commercial radio listeners.

Connecting with regional Aussies is easier than ever. With the largest possible commercial radio audience of 3.3M*, SCA is where brands get heard, whenever and wherever our listeners are.

A recent study* by Karen Nelson Field’s Amplified Intelligence reveals that, as the high-attention medium, radio advertising also increases brand choice by 20%. Combined with regional’s lower clutter ad environments where market penetration can be 4x faster* and SCA’s unrivalled scale, advertisers have access to huge growth markets, untapped potential and ‘clear air’ for their brands.

For the latest on how SCA helps your brand get heard in regional Australia, request  the charts now.


ACE Radio partnership extends SCA's reach to 135 stations 

SCA’s recently announced partnership with ACE Radio expands its footprint significantly across regional Victoria and NSW. SCA now reaches 72.8%* of Victorian of regional radio listeners, compared with just 29.7% for the #2.

Contact us for your pack on the latest regional radio insights and to speak to an SCA account manager about how to get your brand heard in regional Australia.

For more on how regional media can make your brand go boom, visit www.boomtown.media.


Source:*73% of regional radio listeners/1.5M more listeners than #2: Frequency, Cume Reach, M-S 00:00-24:00, P10+, dated 19-April-2023, latest survey to date 19-Apr,2023, eRam (Newcastle, Canberra, Gold Coast) Cume Reach M-S 00:00-24:00, P10+, survey 1 CY23. ‘Exclusive Reach’ is in reference to commercial radio listenership only and calculated by dividing all competitor audience from total commercial audience. | 20% brand uplift: CRA Radio Attention Study (Amplified Intelligence commissioned by Commercial Radio Australia - Oct 2022) | 4x faster market penetration: SCAiQ analysis based on a 3-week campaign in regional markets (59.6% penetration) vs a 12-week campaign in metro markets (59.8% penetration).