A single piece of audio remixed to suit different environments? Consider it done.
Our challenge was to create a set of distinctive audio assets that could be tailored to suit various creative executions on a variety of different media platforms.
The client wanted a sound that left the consumer feeling ‘confident’ and ‘savvy’ when thinking about choosing Cenovis.
Using our knowledge of best practice audio logo creation (with learnings taken from the SCA Audio Logo Index) we started by breaking the brand name and tagline down into syllables:
Cen-O-vis Be-Cle-ver Heal-thy.
This gave us a starting point to create a BRANDSOUND that was ‘singable’ which ultimately leads to better recall, and better emotional engagement.
Using the Veritonic audio benchmarking platform, we were able to achieve a 29% uplift in recall of the Cenovis BRANDSOUND against their competitors.