Utilising SCA talent to increase engagement with their brand.
Babylove’s Nappy Pants offer more comfort and movability for active toddlers than competitors…so how do we communicate this to their audience and increase engagement with the brand?
Parents love to share stories about their little ones, and they lean on trusted sources for advice on parenting.
So with that, Fifi Box (with a perfectly aged ‘Nappy Pants’ wearing little lady in tow) led the charge bringing to life ‘Mini Movers’; a promotion that celebrated all the funny, creative, crazy and amazing things our toddlers do when they are on the move!
The Babylove Nappy Pants ‘Mini Movers’ campaign was hugely successful across key metrics with the brand seeing uplifts across key brand attributes.
The campaign also exceeded the SCA iQ benchmarks for prompted ad recall, likeability, positivity, and action as a result.
Fifi Bix proved such relatable talent and effective at engaging audiences via a targeted promotion: