Encouraging travel to Tropical North Queensland using the power of audio.
After a year of travel stops and starts due to COVID-19, we needed to entice and encourage Queenslanders to travel far and wide across their own State, increasing consideration for Tropical North Queensland as a travel destination.
We know the power of music allowing us to emotionally connect with listeners. Putting this powerful asset at the centre of the campaign, we developed a cross-network, talent-led promotion to engage and reward listeners and drive consideration for Tropical North Queensland.
TTNQ partnered with SCA to bring to the airwaves the best kind of playlist of all… the Highway to Tropical North Queensland! Fuelled by promotional pointers across the network, digital display and social media posts on Facebook and Instagram, one lucky listener drove away with a the perfect Tropical North Queensland Road Trip experience.