AUDIO

Listen in a variety of ways

SCA is committed to delivering the countries best entertainment, music, sport, comedy and big events to Australians via our FM, AM and digital stations as well as podcast network, PodcastOne.

VISION

Southern Cross Austereo television services cover most of regional Australia, with affiliation arrangements with all the metropolitan commercial networks.

AUDIENCES

See our audience get involved

At SCA, our pre-eminent entertainment brands deliver content and insightful services that bind communities together across a variety of platforms. With a mix of personalised, local and national content these audiences are highly engaged and responsive to interactions with SCA’s brands and experiences.

WEIS

Weis wanted to bring the sounds and flavours of summer to life in a new and different way. YesYou had already composed the track ‘Make Me’ as Weis’ campaign anthem. The Studio at SCA worked with Mediacom to deliver sampling, huge social reach, and bring YesYou’s track ‘Make Me’ to life in public.

NESCAFE

Nescafe threw down a challenge to The Studio at SCA - They wanted to shift their target audience younger, and invite people to try their new flavours. Our solution? Puppies.

LIFT

Lift issued The Studio at SCA with the challenge of taking the ‘soft’ out of soft drink, and introducing people to new, harder hitting Lemon Lift. The Studio came back with a loud, disruptive, unapologetic multimedia campaign with real bite.

VW

Volkswagen gave The Studio at SCA the challenge of popularising it’s latest model Polo, and cut through the noise of the cluttered automotive market to reach a younger audience. The Studio came up with a hyper-local, interactive game that had people engaged and involved.