Proving the effectiveness of layering your audio campaign.
Our test was to see how layering different audio platforms could improve campaign effectiveness, so we partnered with removable wallpaper company Luxe Walls to find out.
Our aim was to raise awareness amongst adults (female skew) and drive hits to website / app. To test the effectiveness of different mediums we ran one market with broadcast radio only, one with digital audio only, and one with both.
The layered audio market outperformed those with one medium only and included:
From the campaign we learnt four things:
“Our aim for Luxe Walls was to capture new markets and make Luxe Walls top of mind. With a strong visual presence on social media and in magazines, we felt radio was the channel that could expand our audience. We loved the creative SCA created and found it ‘ear catching’.
“As a result of the SCA campaign, traffic to our site increased and eventually sales increased too. November was our biggest month ever, with a sales increase of 212%. Being on SCA’s broadcast and digital audio platforms fortified our brand as being number one and complemented our PR and social media campaign.”
Julia Hill; Luxe Walls Co-Founder
Read the press release here.