A ride-share company launch in an already cluttered market. We knew we needed something unique.
MooVr is a brand new rideshare company which launched in Perth exclusively with SCA, on October 27 2021. Going up against category goliath Uber – the campaign was devised to launch MooVR at scale using the power of audio to generate a memorable brand association delivered with frequency to drive app downloads.
We created a distinct and memorable BrandSound for MooVr, interwoven into every audio platform across the campaign.
We then used LiSTNR’s digital targeting capability to focus closer on relevant audiences.
Hyper-targeting of relevant audiences via unique and measurable digital platforms using LiSTNR.
We also drove brand fame for MOOVR using High-frequency partnerships with high profile Major Station Tactics. Every asset we put to air included the Moovr audio logo (even sponsorship credits) to drive awareness and memorability for the brand.
In the space of just 26 days of the campaign going live, there have been 6,000 downloads of their App, and 3,000 Drivers signed up to their service.
3,000 Driver Registrations in under 4 weeks.
Based on the campaign’s success, our client is looking at a national rollout in 2022.
“MooVr Rideshare has been over 4 years in development and our Launch was very imminent.
We have seen many Rideshare offerings come and go in this marketplace, and our research predominantly showed us that there was minimal advertising done by these companies
All of our meetings with SCA have been relaxed and pleasant. We advised our requirements and budget and left with SCA to comeback to us regarding a method that we could utilise within our budget to get maximum impact.
The SCA team has always been excited and enthusiastic, and we have been very impressed with the professionalism displayed by everyone. Always very welcoming and the attitude displayed by them all is always ‘How we can help you succeed’, and NOT ‘What’s in it for me’. The team have suggested ideas that we would never have thought about. The whole package was finely detailed and we felt comfortable with the whole offering presented to us.
What a ‘Great and Awesome team SCA have proved to be’.
We feel that MooVr has been in the best hands possible for our launch campaign.
Thanks to all the Team at SCA”