Whittington's, Pete and the people of Perth, set out to create a tasty new BBQ rub for the masses.
Mix94.5’s resident foodie and BBQ connoisseur Pete Curulli has been dead keen to create his very own meat rub.
He teamed up with Whittington’s and the people of Perth to create something unique, so people could ‘Pete their Meat’.
A 3-month Content Arc followed the journey of Pete’s meat rub from inception, to creation and sales. There were 3 distinct phases to the campaign:
An on-air, digital audio and social media content arc that led to tangible product sales and a direct line of revenue Whittington’s range, doubling their sales volume!