Our challenge was to launch a new product to Australian consumers in a highly competitive FMCG market. We used four platforms to ensure Mount Franklin Lightly Sparkling Mineral Water couldn't be missed - custom commercials, talent integration, show partnerships and sampling. Did it work? Coca Cola sold out of the product ¾ of the way through the campaign. We even had to give our samples of the product back so they could be sold on shelves in supermarkets!