Digital Advertising Technical Specifications
Standard Banners
Creative constructed in standard web-image formats such as GIF, JPEG, PNG and HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by SCA’s internal ad-serving system or delivered via redirect tags hosted by a third party ad-serving vendor. Executions involving audio, video, and file sizes over 100KB etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or SCA’s rich media partner at an additional CPM charge.
Desktop Standard Banners
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Leaderboard |
Medium Rectangle |
Half Page |
Newsletter Medium Rectangle |
Billboard |
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Device |
Desktop |
Desktop |
Desktop |
Desktop/Mobile |
Desktop |
|
Dimensions |
728×90 |
300×250 |
300×600 |
300×250 |
970×250 |
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Max. File Size |
100kb |
100kb |
100kb |
100kb |
100kb |
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File Format |
HTML5, JPG, GIF or PNG |
HTML5, JPG,GIF or PNG |
HTML5, JPG,GIF or PNG |
JPG or PNG |
HTML5, JPG,GIF or PNG |
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Animations |
Yes |
Yes |
Yes |
No |
Yes |
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Looping |
Unlimited |
Unlimited |
Unlimited |
No |
Unlimited |
|
Audio |
User Initiated |
User Initiated |
User Initiated |
No |
User Initiated |
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3rd Party Tags Accepted |
Ad tags or impression & click tracking tags |
Ad tags or impression & click tracking tags |
Ad tags or impression & click tracking tags |
Impression & click tracking only |
Impression & click tracking only |
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clickTag (HTML5) requirements |
If HTML5 creative is hosted by SCA (site-served) , please follow Google Ad Manager HTML5 Guidelines. |
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Mobile Standard Banners
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Mobile Leaderboard |
Mobile Medium Rectangle |
Mobile Billboard |
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Device |
Mobile |
Mobile |
Mobile |
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Dimensions |
320×50 |
300×250 |
320×100 |
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Retina Display (High Res.) |
640×100 |
600×500 |
640×200 |
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Max. File Size |
80kb |
100kb |
80kb |
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File Format |
HTML5, JPG, GIF or PNG |
HTML5, JPG,GIF or PNG |
HTML5, JPG,GIF or PNG |
|
Animation |
3 Scene Max |
3 Scene Max |
3 Scene Max |
|
Looping |
Unlimited |
Unlimited |
Unlimited |
|
Audio |
No |
No |
No |
|
3rd Party Tags Accepted |
Ad tags or impression & click tracking tags |
Ad tags or impression & click tracking tags |
Ad tags or impression & click tracking tags |
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clickTag (HTML5) requirements |
If HTML5 creative is hosted by SCA (site-served) , please follow Google Ad Manager HTML5 Guidelines. |
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Mobile Supported Actions
Press/Tap to Call (direct connection from the phone to the advertisers call centre)
Press/Tap to download iOS application (link to page in App store)
Press/Tap to download pod cast or song from iTunes
Press/Tap to launch video (video will open and play in the device’s native player)
Press/Tap to link to your mobile site
Rich Media Banners
Rich Media Ads must be delivered to SCA via 3rd Party Ad Tags (generated through Sizmek, Doubleclick, Atlas etc). SCA can serve rich media in their own third party account for an additional $CPM charge. Please inform your SCA representative, who will work in conjunction with the digital trafficking team, to assist with this solution. The third party ad tags and instructions must be sent to SCA 5 working days prior to live date to allow enough time to test and load. Please ensure that a solid colour background is used in the bottom layer of all ads. Sound must be click initiated by the user and pre-approved by SCA in all instances.
Desktop Rich Media Banners
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|
Leaderboard |
Medium Rectangle |
Half Page |
Billboard |
|
Device |
Desktop |
Desktop |
Desktop |
Desktop |
|
Dimensions |
728×90 |
300×250 |
300×600 |
970×250 |
|
Max. File Size |
100kb |
100kb |
100kb |
100kb |
|
Max. Video File Size |
1MB |
1MB |
1MB |
1MB |
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File Format |
HTML5 |
HTML5 |
HTML5 |
HTML5 |
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Animations |
Yes |
Yes |
Yes |
Yes |
|
Looping |
Unlimited |
Unlimited |
Unlimited |
Unlimited |
|
Audio |
User Initiated |
User Initiated |
User Initiated |
User Initiated |
|
Video |
Yes |
Yes |
Yes |
Yes |
|
3rd Party Tags Accepted |
Ad tags required |
Ad tags required |
Ad tags required |
Ad tags required |
Expandable Banners
Expandable banners are Rich Media Ads that expand in size when a user rolls over or clicks on them. They reveal more advertising information and are designed to grab the attention of the user. SCA requires a ‘close’ button always be included and positioned in the expanded area of the ad. It should appear immediately on the first full frame of the expanded panel’s animation. When closed, the ad must allow users to click on links on the webpage that would otherwise be covered when the ad has expanded.
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Expandable Leaderboard |
Expandable Medium Rectangle |
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Device |
Desktop |
Desktop |
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Dimensions |
728×90 to 728×180 |
300×250 to 600×250 |
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Max. File Size |
Initial: 40kb Expanded: 100kb |
Initial: 40kb Expanded: 100kb |
|
File Format |
HTML5, GIF, JPG or PNG |
HTML5, GIF, JPG or PNG |
|
Animations |
Yes |
Yes |
|
Looping |
Unlimited |
Unlimited |
|
Audio |
User Initiated |
User Initiated |
|
Video |
Yes |
Yes |
|
Expand |
Down |
Left |
|
3rd Party Tags Accepted |
Ad tags required |
Ad tags required |
Video
A pre roll video is a video advertisement that appears directly preceding piece of video content video. With additional layers of interactivity added on top of the clip via VPAID ad formats, advertisers can engage consumers in a direct way.
InRead videos are integrated into content, enabling highly viewable and non-intrusive video advertising. When a user scrolls down on the page the video will appear with the sound muted. When your mouse is on the video the sound will start playing. Once the video is done playing, the ad will collapse.
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Standard Pre Roll |
inRead Video |
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Device |
Desktop/Mobile |
Desktop Only |
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Dimensions |
Max: 1920×1080 Min: 640×360 |
Max: 1280×720 (Responsive to the page level) |
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Video Resolution Accepted |
Aspect Ratio: 16:9 (4:3 not supported) |
Aspect Ratio: 16:9 (4:3 not supported) |
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File Format |
MP4 or MOV |
MP4 or MOV |
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Max File Size |
20MB (Site-Served) 10MB (3rd-party) |
10MB (Site Served), 5MB if 3rd party served |
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Max Bitrate |
VAST tags should contain at least one file under 1000kbps |
Unlimited |
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Max Duration |
15 seconds |
15 / 30 seconds |
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Audio |
On play |
On rollover |
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Frames per second |
Up to 30fps |
24fps |
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3rd Party Tags Accepted |
VAST (2.0 or 3.0) or VPAID accepted |
1×1, VAST, VPAID JS (HTML); all tags must be SSL only |
Audio
Audio ads can play either as in-stream, or as pre, mid or post rolls within catch-up radio podcast content.
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|
Catch Up Radio Podcasts |
Live Stream Pre Roll (In-App only) |
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Max Duration |
Pre: 30 seconds Mid: 30 seconds Post: 30 seconds |
Pre: 30 seconds |
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File Format |
WAV, MP3 |
WAV, MP3 |
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Sample Rate |
WAV – 16-bit 44.1 kHz MP3 – at least 192 kbps |
WAV – 16-bit 44.1 kHz MP3 – at least 192 kbps |
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Other Considerations |
All creative is subject to SCA QA approvals |
All creative is subject to SCA QA approvals |