Standard Banners

Creative constructed in standard web-image formats such as GIF, JPEG, PNG and HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by SCA’s internal ad-serving system  or delivered via redirect tags hosted by a third party ad-serving vendor.  Executions involving audio, video, and file sizes over 100KB etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or SCA’s rich media partner at an additional CPM charge.

Desktop Standard Banners

 

Leaderboard

Medium Rectangle

Half Page

Newsletter Medium Rectangle

Billboard

Device

Desktop

Desktop

Desktop

Desktop/Mobile

Desktop

Dimensions

728×90

300×250

300×600

300×250

970×250

Max. File Size

100kb

100kb

100kb

100kb

100kb

File Format

HTML5, JPG, GIF or PNG

HTML5, JPG,GIF or PNG

HTML5, JPG,GIF or PNG

JPG or PNG

HTML5, JPG,GIF or PNG

Animations

Yes

Yes

Yes

No

Yes

Looping

Unlimited

Unlimited

Unlimited

No

Unlimited

Audio

User Initiated

User Initiated

User Initiated

No

User Initiated

Border

Creative with a partially black or white background must have a visible border of contrasting colour

3rd Party Tags Accepted

Ad tags or impression & click tracking tags

Ad tags or impression & click tracking tags

Ad tags or impression & click tracking tags

Impression & click tracking only

Impression & click tracking only

clickTag (HTML5) requirements

If HTML5 creative is hosted by SCA (site-served) , please follow Google Ad Manager HTML5 Guidelines
Please do not hard-code click-through URLs in assets.
For 3rd party served ads, please consult with your provider

 

Mobile Standard Banners

 

Mobile Leaderboard

Mobile Medium Rectangle

Mobile Billboard

Device

Mobile

Mobile

Mobile

Dimensions

320×50

300×250

320×100

Retina Size (High Res)

640×100

600×500

640×200

Max. File Size

80kb

100kb

80kb

File Format

HTML5, JPG, GIF or PNG

HTML5, JPG,GIF or PNG

HTML5, JPG,GIF or PNG

Animation

3 Scene Max

3 Scene Max

3 Scene Max

Border

Creative with a partially black or white background must have a visible border of contrasting colour 

 

Looping

Unlimited

Unlimited

Unlimited

Audio

No

No

No

3rd Party Tags Accepted

Ad tags or impression & click tracking tags

Ad tags or impression & click tracking tags

Ad tags or impression & click tracking tags

clickTag (HTML5) requirements

If HTML5 creative is hosted by SCA (site-served) , please follow Google Ad Manager HTML5 Guidelines
Please do not hard-code click-through URLs in assets.
For 3rd party served ads, please consult with your provider

 

Mobile Supported Actions

  • Press/Tap to Call (direct connection from the phone to the advertisers call centre)

  • Press/Tap to download iOS application (link to page in App store)

  • Press/Tap to download pod cast or song from iTunes

  • Press/Tap to launch video (video will open and play in the device’s native player)

  • Press/Tap to link to your mobile site

 

Mobile App Custom Placements 

On the Triple M and Hit Network apps, advertisers can run their messaging in the Splash screen. This is solus, 3 second ad placement that appears while the app loads in the background when the user opens the app. This can run either as a a static image, or alternatively as a short, 3 sec video animation - please see the specifications below for more information.

 

Splash Screen Image

Splash Screen Video

Device

Mobile (App only)

Mobile (App only)

Dimensions

640x960

640x960

Max. File Size

200kb

n/a

Max. Video File Size

n/a

2MB

File Format

JPG

MP4

Animations

No

Yes - in video only

Audio

n/a

No audio - video only

Video

No

Yes

Max Duration

n/a

3 seconds

3rd Party Tags Accepted

No

No

 

Rich Media Banners

Rich Media Ads must be delivered to SCA via 3rd Party Ad Tags (generated through Sizmek, Doubleclick, etc).  SCA can serve rich media in their own third party account for an additional $CPM charge. Please inform your SCA representative, who will work in conjunction with the digital trafficking team, to assist with this solution. The third party ad tags and instructions must be sent to SCA 5 working days prior to live date to allow enough time to test and load. Please ensure that a solid colour background is used in the bottom layer of all ads. Sound must be click initiated by the user and pre-approved by SCA in all instances.

Desktop Rich Media Banners

 

Leaderboard

Medium Rectangle

Half Page

Billboard

Device

Desktop

Desktop

Desktop

Desktop

Dimensions

728×90

300×250

300×600

970×250

Max. File Size

100kb

100kb

100kb

100kb

Max. Video File Size

1MB

1MB

1MB

1MB

File Format

HTML5

HTML5

HTML5

HTML5

Animations

Yes

Yes

Yes

Yes

Border

Creative with a partially black or white background must have a visible border of contrasting colour 

Looping

Unlimited

Unlimited

Unlimited

Unlimited

Audio

User Initiated

User Initiated

User Initiated

User Initiated

Video

Yes

Yes

Yes

Yes

3rd Party Tags Accepted

Ad tags required

Ad tags required

Ad tags required

Ad tags required

 

Expandable Banners

Expandable banners are Rich Media Ads that expand in size when a user rolls over or clicks on them. They reveal more advertising information and are designed to grab the attention of the user. SCA requires a ‘close’ button always be included and positioned in the expanded area of the ad. It should appear immediately on the first full frame of the expanded panel’s animation. When closed, the ad must allow users to click on links on the webpage that would otherwise be covered when the ad has expanded.

 

Expandable Leaderboard

Expandable Medium Rectangle

Device

Desktop

Desktop

Dimensions

728×90 to 728×180

300×250 to 600×250

Max. File Size

Initial: 40kb Expanded: 100kb

Initial: 40kb Expanded: 100kb

File Format

HTML5, GIF, JPG or PNG

HTML5, GIF, JPG or PNG

Animations

Yes

Yes

Looping

Unlimited

Unlimited

Border

Creative with a partially black or white background
must have a visible border of contrasting colour 

Audio

User Initiated

User Initiated

Video

Yes

Yes

Expand

Down

Left

3rd Party Tags Accepted

Ad tags required

Ad tags required


 

Hit Network and Triple M Video

A pre roll video is a video advertisement that appears directly preceding piece of video content video or stream.  With additional layers of interactivity added on top of the clip via VPAID ad formats, advertisers can engage consumers in a direct way.

 

Standard Pre Roll

Device

Desktop/Mobile

Dimensions

Max: 1920×1080

Min: 640×360

Video Resolution Accepted

Aspect Ratio: 16:9 (4:3 not supported)

File Format

MP4 or MOV

Max File Size

20MB (Site-Served)

10MB (3rd-party)

Max Bitrate

VAST tags should contain at least one file under 1000kbps

Max Duration

15 seconds

Audio

On play

Frames per second

Up to 30fps

3rd Party Tags Accepted

VAST (2.0 or 3.0) or VPAID accepted

 

Soundcloud Audio + Companion/Leave Behind

Available in web, mobile, and embedded players, audio ads enable you to expand your messaging across multiple platforms

 

Audio Ad

Audio Companion

Mobile Leave Behind 

Duration

Min: 6 seconds
Max: 30 seconds

n/a

n/a

File Format

MP3

JPG or PNG

JPG or PNG

Dimensions

n/a

Desktop: 600x500 (displayed as 300x250) - see PSD template
Mobile:1024x1024  - see PSD template

960x800 - see PSD tempate

Max File Size

5MB

400KB

400KB

Border

 n/a

Border Required

 Border Required

Expandable

n/a

No Expansion

 No Expansion

 Ad Serving

VAST 2.0 Accepted
(No VPAID / No Javascript)

 Site Served Only

 Site Served Only

Tracking

Impression Tracking Accepted

Click Tracking Accepted

Click Tracking Accepted

Additional Details

 

Desktop:
Retina required (2x export, double the pixel size but still the same display size).   Refer to PSD template

Mobile

(1) Keep important elements (i.e. text) centred in the frame, and within the 576x742 safe zone, please refer to PSD template
(2) Try to keep top and bottom thirds of the image relatively minimal; loud patterns or lots of detail in these areas could create visual chaos
(3)Try to avoid using full black or white in the top and bottom thirds of the image

 

Scales down to phone width; please consider when including important elements such as text/logos. Refer to PSD tempate

 

 

Soundcloud Video

A user initiated highly engaging video ad in vertical or letterbox format reaching users only on an active screen across iOS and Android devices

 

VAST Provided

Media Assets Provided

Duration

Min: 6 seconds
Max: 30 seconds

Tag Support

VAST 2.0; not supporting JS within the VAST, 1x1 tracking pixels

Impression and Click Tracking Accepted

Viewability

 Viewable: video only served when app in view (serving criteria)

Video Codec

H.264/MPEG-4 AVC
(High Profile - level 4 max.)

N/A

Audio Codec

 AAC-LC

Video Volume

No Hard requirement

File Format

MP4

MP4, .MOV, .AVI, .WMV, .WebM (We will transcode this to the supported formats)

File Size

Max recommended file size 7.5MB
(2 Mbit/s for a 30 sec file)

Min recommended file size
1.8 MB
(~500 kbit/s for a 30 sec file)

95 MB Max

Bitrate

1080p
2000 kbit/s (video)
+ 64 kbit/s (audio) max.

720p
1000 kbit/s (video)
+ 64 kbit/s (audio) max.

360p
500 kbit/s (video)
+ 64 kbit/s (audio) max

 Please keep in mind the 95 MB file size limit

Aspect Ratio

16x9 or 9x16

Resolution

At least one 360p or 480p source required;

720p and 1080p sources optional

1080p max.
(We will transcode this to the supported resolutions)