Ad Specs

Standard Banners

Creative constructed in standard web-image formats such as GIF, JPEG, PNG and HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by SCA’s internal ad-serving system or delivered via redirect tags hosted by a third party ad-serving vendor. Executions involving audio, video, and file sizes over 100KB etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or SCA’s rich media partner at an additional CPM charge.

Desktop Standard Banners

	Leaderboard	Medium Rectangle	Half Page	Newsletter Medium Rectangle	Billboard
Device	Desktop	Desktop	Desktop	Desktop/Mobile	Desktop
Dimensions	728×90	300×250	300×600	300×250	970×250
Max. File Size	100kb	100kb	100kb	100kb	100kb
File Format	HTML5, JPG, GIF or PNG	HTML5, JPG,GIF or PNG	HTML5, JPG,GIF or PNG	JPG or PNG	HTML5, JPG,GIF or PNG
Animations	Yes	Yes	Yes	No	Yes
Looping	Unlimited	Unlimited	Unlimited	No	Unlimited
Audio	User Initiated	User Initiated	User Initiated	No	User Initiated
Border	Creative with a partially black or white background must have a visible border of contrasting colour
3rd Party Tags Accepted	Ad tags or impression & click tracking tags	Ad tags or impression & click tracking tags	Ad tags or impression & click tracking tags	Impression & click tracking only	Impression & click tracking only
clickTag (HTML5) requirements	If HTML5 creative is hosted by SCA (site-served) , please follow Google Ad Manager HTML5 Guidelines. Please do not hard-code click-through URLs in assets. For 3rd party served ads, please consult with your provider

Mobile Standard Banners

	Mobile Leaderboard	Mobile Medium Rectangle	Mobile Billboard
Device	Mobile	Mobile	Mobile
Dimensions	320×50	300×250	320×100
Retina Size (High Res)	640×100	600×500	640×200
Max. File Size	80kb	100kb	80kb
File Format	HTML5, JPG, GIF or PNG	HTML5, JPG,GIF or PNG	HTML5, JPG,GIF or PNG
Animation	3 Scene Max	3 Scene Max	3 Scene Max
Border	Creative with a partially black or white background must have a visible border of contrasting colour
Looping	Unlimited	Unlimited	Unlimited
Audio	No	No	No
3rd Party Tags Accepted	Ad tags or impression & click tracking tags	Ad tags or impression & click tracking tags	Ad tags or impression & click tracking tags
clickTag (HTML5) requirements	If HTML5 creative is hosted by SCA (site-served) , please follow Google Ad Manager HTML5 Guidelines. Please do not hard-code click-through URLs in assets. For 3rd party served ads, please consult with your provider

Mobile Supported Actions

Press/Tap to Call (direct connection from the phone to the advertisers call centre)
Press/Tap to download iOS application (link to page in App store)
Press/Tap to download pod cast or song from iTunes
Press/Tap to launch video (video will open and play in the device’s native player)
Press/Tap to link to your mobile site

Mobile App Custom Placements

On the Triple M and Hit Network apps, advertisers can run their messaging in the Splash screen. This is solus, 3 second ad placement that appears while the app loads in the background when the user opens the app. This can run either as a a static image, or alternatively as a short, 3 sec video animation - please see the specifications below for more information.

	Splash Screen Image	Splash Screen Video
Device	Mobile (App only)	Mobile (App only)
Dimensions	640x960	640x960
Max. File Size	200kb	n/a
Max. Video File Size	n/a	2MB
File Format	JPG	MP4
Animations	No	Yes - in video only
Audio	n/a	No audio - video only
Video	No	Yes
Max Duration	n/a	3 seconds
3rd Party Tags Accepted	No	No

Rich Media Banners

Rich Media Ads must be delivered to SCA via 3rd Party Ad Tags (generated through Sizmek, Doubleclick, etc). SCA can serve rich media in their own third party account for an additional $CPM charge. Please inform your SCA representative, who will work in conjunction with the digital trafficking team, to assist with this solution. The third party ad tags and instructions must be sent to SCA 5 working days prior to live date to allow enough time to test and load. Please ensure that a solid colour background is used in the bottom layer of all ads. Sound must be click initiated by the user and pre-approved by SCA in all instances.

Desktop Rich Media Banners

	Leaderboard	Medium Rectangle	Half Page	Billboard
Device	Desktop	Desktop	Desktop	Desktop
Dimensions	728×90	300×250	300×600	970×250
Max. File Size	100kb	100kb	100kb	100kb
Max. Video File Size	1MB	1MB	1MB	1MB
File Format	HTML5	HTML5	HTML5	HTML5
Animations	Yes	Yes	Yes	Yes
Border	Creative with a partially black or white background must have a visible border of contrasting colour
Looping	Unlimited	Unlimited	Unlimited	Unlimited
Audio	User Initiated	User Initiated	User Initiated	User Initiated
Video	Yes	Yes	Yes	Yes
3rd Party Tags Accepted	Ad tags required	Ad tags required	Ad tags required	Ad tags required

Expandable Banners

Expandable banners are Rich Media Ads that expand in size when a user rolls over or clicks on them. They reveal more advertising information and are designed to grab the attention of the user. SCA requires a ‘close’ button always be included and positioned in the expanded area of the ad. It should appear immediately on the first full frame of the expanded panel’s animation. When closed, the ad must allow users to click on links on the webpage that would otherwise be covered when the ad has expanded.

	Expandable Leaderboard	Expandable Medium Rectangle
Device	Desktop	Desktop
Dimensions	728×90 to 728×180	300×250 to 600×250
Max. File Size	Initial: 40kb Expanded: 100kb	Initial: 40kb Expanded: 100kb
File Format	HTML5, GIF, JPG or PNG	HTML5, GIF, JPG or PNG
Animations	Yes	Yes
Looping	Unlimited	Unlimited
Border	Creative with a partially black or white background must have a visible border of contrasting colour
Audio	User Initiated	User Initiated
Video	Yes	Yes
Expand	Down	Left
3rd Party Tags Accepted	Ad tags required	Ad tags required

Hit Network and Triple M Video

A pre roll video is a video advertisement that appears directly preceding piece of video content video or stream. With additional layers of interactivity added on top of the clip via VPAID ad formats, advertisers can engage consumers in a direct way.

	Standard Pre Roll
Device	Desktop/Mobile
Dimensions	Max: 1920×1080 Min: 640×360
Video Resolution Accepted	Aspect Ratio: 16:9 (4:3 not supported)
File Format	MP4 or MOV
Max File Size	20MB (Site-Served) 10MB (3rd-party)
Max Bitrate	VAST tags should contain at least one file under 1000kbps
Max Duration	15 seconds
Audio	On play
Frames per second	Up to 30fps
3rd Party Tags Accepted	VAST (2.0 or 3.0) or VPAID accepted

Soundcloud Audio + Companion/Leave Behind

Available in web, mobile, and embedded players, audio ads enable you to expand your messaging across multiple platforms

	Audio Ad	Audio Companion	Mobile Leave Behind
Duration	Min: 6 seconds Max: 30 seconds	n/a	n/a
File Format	MP3	JPG or PNG	JPG or PNG
Dimensions	n/a	Desktop: 600x500 (displayed as 300x250) - see PSD template Mobile:1024x1024 - see PSD template	960x800 - see PSD tempate
Max File Size	5MB	400KB	400KB
Border	n/a	Border Required	Border Required
Expandable	n/a	No Expansion	No Expansion
Ad Serving	VAST 2.0 Accepted (No VPAID / No Javascript)	Site Served Only	Site Served Only
Tracking	Impression Tracking Accepted	Click Tracking Accepted	Click Tracking Accepted
Additional Details		Desktop: Retina required (2x export, double the pixel size but still the same display size). Refer to PSD template Mobile (1) Keep important elements (i.e. text) centred in the frame, and within the 576x742 safe zone, please refer to PSD template (2) Try to keep top and bottom thirds of the image relatively minimal; loud patterns or lots of detail in these areas could create visual chaos (3)Try to avoid using full black or white in the top and bottom thirds of the image	Scales down to phone width; please consider when including important elements such as text/logos. Refer to PSD tempate

Soundcloud Video

A user initiated highly engaging video ad in vertical or letterbox format reaching users only on an active screen across iOS and Android devices

	VAST Provided	Media Assets Provided
Duration	Min: 6 seconds Max: 30 seconds
Tag Support	VAST 2.0; not supporting JS within the VAST, 1x1 tracking pixels	Impression and Click Tracking Accepted
Viewability	Viewable: video only served when app in view (serving criteria)
Video Codec	H.264/MPEG-4 AVC (High Profile - level 4 max.)	N/A
Audio Codec	AAC-LC	N/A
Video Volume	No Hard requirement
File Format	MP4	MP4, .MOV, .AVI, .WMV, .WebM (We will transcode this to the supported formats)
File Size	Max recommended file size 7.5MB (2 Mbit/s for a 30 sec file) Min recommended file size 1.8 MB (~500 kbit/s for a 30 sec file)	95 MB Max
Bitrate	1080p 2000 kbit/s (video) + 64 kbit/s (audio) max. 720p 1000 kbit/s (video) + 64 kbit/s (audio) max. 360p 500 kbit/s (video) + 64 kbit/s (audio) max	Please keep in mind the 95 MB file size limit
Aspect Ratio	16x9 or 9x16
Resolution	At least one 360p or 480p source required; 720p and 1080p sources optional	1080p max. (We will transcode this to the supported resolutions)