Audio Ad

Audio Companion

Mobile Leave Behind 

Duration

Min: 6 seconds
Max: 30 seconds

n/a

n/a

File Format

MP3 - at least 192kbps
Sample Rate 44.1 kHz

JPG or PNG only

JPG or PNG only

Volume

Normalized to -16 dB LKFS.
No louder than -14.50 LUFS

Dimensions

n/a

Desktop: 300x250 
Mobile: 300x250 (Recommended) OR 1024x1024  - Download 1024x1024 PSD template

Mobile: 300x250  (Recommended)  OR 960x800 -  Download 960x800 PSD tempate

Max File Size

5MB

400KB

400KB

Border

n/a

Border Required

 Border Required

Expandable

n/a

No Expansion

 No Expansion

 Ad Serving

VAST 2.0, 3.0 & 4.0 Accepted
(No VPAID / No Javascript)

300x250: via VAST Tag OR Site Served
1024x1024: Site Served Only

300x250:Via VAST Tag OR Site Served.
960x800:  Site Served Only

Tracking

Impression Tracking Accepted

Click Tracking Accepted

Click Tracking Accepted. 
Impression Tracking requires 5 day lead time

Additional Details

For Mobile 1024x1024 Companion:
1. Keep important elements (i.e. text) centred in the frame, and within the 576x742 safe zone, please refer to 1024x1024 PSD template
2. Try to keep top and bottom thirds of the image relatively minimal; loud patterns or lots of detail in these areas could create visual chaos
3. Try to avoid using full black or white in the top and bottom thirds of the image
 

960x800 Leave Behind size scales down to phone width; please consider when including important elements such as text/logos. Refer to 960x800 PSD tempate

Audio Ad

Mobile App Companion

Duration

Min: 15 seconds
Max: 30 seconds

n/a

File Format

MP3 - at least 192kbps
Sample Rate 44.1 kHz

.GIF, .JPG, .JPEG, .PNG 

Volume

Normalized to -16 dB LUFS
No louder than -14.50 LUFS

Dimensions

n/a

Mobile App: 300x250 (Recommended) OR 640x640

Max File Size

10MB

100KB

Border

 n/a

No Border Required

Expandable

n/a

No Expansion

 Ad Serving

VAST 2.0, 3.0 & 4.0 Accepted
(No VPAID / No Javascript)

3rd Party Served via VAST Tag Only OR Site Served.

Tracking

Impression Tracking Accepted

Impression & Click Tracking Accepted for companion 

Additional Details

Please ensure audio creative is mastered and trimmed properly (no silence/breaks before or after ad)

Audio Ad

Shake to Open a URL

Shake to Place a call

Shake to Download coupon

Duration

Min: 15 seconds
Max: 30 seconds

n/a

n/a

n/a

File Format

MP3 - at least 192kbps
WAV - 16-bit 44.1 kHz

Phone Number

.pkpass for coupon 

.GIF, .JPG, .JPEG, .PNG for back up coupon image

Volume

Normalized to -16 dB LKFS
No louder than -14.50 LUFS

Dimensions

n/a

n/a

640x960

Max File Size

10MB

n/a

n/a

100KB

Border

 n/a

n/a

n/a

No Border Required

3rd Party Ad Serving

Not available, site served only

 n/a

n/a

Not available, site-served only

3rd party Tracking

Impression Tracking Accepted

Click Tracking Accepted (must not include any macros)

n/a

n/a

Additional Details

Please ensure audio creative is mastered and trimmed properly (no silence/breaks before or after ad).  Must contain call to action (shake your phone) and when they need to do it (eg now).  Listeners can shake their phones or watches during the ad, and they also have 10 seconds at their disposal after the commercial ended. 

When the trigger action is to direct the listener to a specific web address, you need to provide the landing page URL.

 

Guiding the listener to place a call requires you to provide a phone number.

To trigger this action, you need to provide a Coupon URL in pkpass format (created in apps such as PassKit or PassSlot) and a fallback image URL. This way, the listeners who don't have a coupon reading app will still benefit from the offer. On iOS devices (iPhones, iPads), the .pkpass file will be added to the preinstalled Apple Wallet. On Android, the file format can also be added to a wallet app. To access the coupon, the listener needs to have a wallet app already installed or to download one from Google Play (e.g., PassWallet). Alternatively, in the absence of a wallet app, the fallback image will be automatically saved in their Image Gallery. 

Audio Ad

Duration

Min: 10 seconds
Max: 60 seconds

File Format

MP3 - at least 192kbps
Sample Rate 44.1 kHz

Dimensions

n/a

Max File Size

10MB

 Ad Serving

VAST 2.0 & 4.0 Accepted
(No VPAID / No Javascript)

Tracking

Impression Tracking Accepted

Additional Details

 Please ensure audio creative is mastered and trimmed properly (no silence/breaks before or after ad)

Leaderboard

Medium Rectangle

Half Page

Newsletter Medium Rectangle

Billboard

Device

Desktop

Desktop

Desktop

Desktop/Mobile

Desktop

Dimensions

728×90

300×250

300×600

300×250

970×250

Max. File Size

150kb

150kb

150kb

80kb

150kb

File Format

HTML5, JPG, GIF or PNG

HTML5, JPG,GIF or PNG

HTML5, JPG,GIF or PNG

JPG or PNG

HTML5, JPG,GIF or PNG

Animations

Yes

Yes

Yes

No

Yes

Looping

Unlimited

Unlimited

Unlimited

No

Unlimited

Audio

User Initiated

User Initiated

User Initiated

No

User Initiated

Border

Creative with a partially black or white background must have a visible border of contrasting colour

3rd Party Tags Accepted

Ad tags or impression & click tracking tags

Ad tags or impression & click tracking tags

Ad tags or impression & click tracking tags

Impression & click tracking only

Impression & click tracking only

clickTag (HTML5) requirements

If HTML5 creative is hosted by SCA (site-served) , please follow Google Ad Manager HTML5 Guidelines. 
Please do not hard-code click-through URLs in assets.
For 3rd party served ads, please consult with your provider

Mobile Leaderboard

Mobile Medium Rectangle

Mobile Billboard

Device

Mobile

Mobile

Mobile

Dimensions

320×50

300×250

320×100

Retina Size (High Res)

640×100

600×500

640×200

Max. File Size

80kb

100kb

80kb

File Format

HTML5, JPG, GIF or PNG

HTML5, JPG,GIF or PNG

HTML5, JPG,GIF or PNG

Animation

3 Scene Max

3 Scene Max

3 Scene Max

Border

Creative with a partially black or white background must have a visible border of contrasting colour 

Looping

Unlimited

Unlimited

Unlimited

Audio

No

No

No

3rd Party Tags Accepted

Ad tags or impression & click tracking tags

Ad tags or impression & click tracking tags

Ad tags or impression & click tracking tags

clickTag (HTML5) requirements

If HTML5 creative is hosted by SCA (site-served) , please follow Google Ad Manager HTML5 Guidelines. 
Please do not hard-code click-through URLs in assets.
For 3rd party served ads, please consult with your provider

VAST Provided

Media Assets Provided

Duration

Min: 6 seconds
Max: 30 seconds

Tag Support

VAST 2.0, 3.0 and VAST 4.0; not supporting JS within the VAST, 1x1 tracking pixels

Impression and Click Tracking Accepted

Viewability

 Viewable: video only served when app in view (serving criteria)

Video Codec

H.264/MPEG-4 AVC
(High Profile - level 4 max.)

N/A

Audio Codec

 AAC-LC

Video Volume

No Hard requirement

File Format

MP4

MP4, .MOV, .AVI (We will transcode this to the supported formats)

File Size

Max recommended file size 7.5MB
(2 Mbit/s for a 30 sec file)

Min recommended file size
1.8 MB
(~500 kbit/s for a 30 sec file)

50 MB Max

Bitrate

1080p
2000 kbit/s (video)
+ 64 kbit/s (audio) max.

720p
1000 kbit/s (video)
+ 64 kbit/s (audio) max.

360p
500 kbit/s (video)
+ 64 kbit/s (audio) max

 Please keep in mind the 50 MB file size limit

Aspect Ratio

16x9 or 9x16

Resolution

At least one 360p or 480p source required;

720p and 1080p sources optional

16:9 (Horizontal) - 1920 x 1080 max.
(We will transcode this to the supported resolutions)

9:16 (Vertical Video) - 480 x 854

Mobile Splash Screen

Dimensions

576x813

File Format

JPG (preferred) and .PSD

Max File Size

150kb

Animation

Static

Border

n/a

Ad Serving

Site Served Only

3rd party Tracking

Impression and Click Tracking Only

Expandable

No

Additional Details

Keep important elements (i.e. text, CTA) in the Viewable Safe Area - top of the image.

Please provide layered PSD with flat JPG

Please read through and address all points on the Spec Check Guidelines before you send your material to SCA

Win Tile/Win Promo Image

Dimensions

1080x608px

File Format

JPG (preferred) and .PSD

Max File Size

500kb

Animation

Static

Border

Creative with a white background must include a border to distinguish between the website and the creative

Ad Serving

n/a

3rd party Tracking

UTM tags on click through URL

Expandable

No

Additional Details

Keep copy to a minimum

Buttons are not to be in the creative

Client logos can supplement the design and must not to be the primary focus of the creative

Please provide layered PSD with flattened JPG

Please read through and address all points on the Creative Guidelines before you send your material to SCA