Southern Cross Austereo’s (SCA) Central Coast stations, 2GO and Sea FM, and the Gold Coast’s Gold FM, officially rebranded on Friday November 8 with special events held in each location.

Last month, it was announced that SCA would continue the rollout of its rebrand strategy with Gold 92.5 becoming Goldie’s 92.5 Triple M and 107.7 2GO becoming Central Coast’s 107.7 Triple M and the Central Coast’s 101.3 Sea FM rebranding to Central Coast’s Hit101.3.

To celebrate this milestone, hundreds of guests, including clients, media and friends of SCA attended special rebrand events on the Gold and Central coasts. 

Terrigal Surf Life Saving Club lit up the Central Coast with local music duo Miniq and local comedian Kabba keeping the crowd entertained throughout the evening. SCA’s Central Coast executives were joined by Gemma Fordham, Head of the Hit Network, to launch the new era for these stations.

 “We are so excited to welcome the Central Coast as our newest member of the Hit family. We’ve already had a great response from advertisers and listeners to our authentic and funny shows, such as Gawndy and Ash, Carrie and Tommy and Hughesy and Ed. We’ll continue to deliver the latest hit music, old-school favourites and of course RNB Fridays to the coast. Just like Sea FM was, Hit 101.3 will be an integral part of Coasties’ listening, we live and breathe the local community and we treat that as a privilege every day,” Fordham said.

Further north on the Gold Coast, guests were officially welcomed to Triple M by Head of Triple M, Mike Fitzpatrick, and SCA’s Gold Coast executives. Aussie music talents Conrad Sewell and Birds of Tokyo, along with Triple M’s very own comedian Lawrence Mooney, performed on a stage set up in the heart of Surfers Paradise, allowing for passers-by to also join in the celebrations. 

“What a privilege it is to bring this iconic radio brand to the Goldie and Central coasts. It’s hard to describe Triple M other than to say it’s a unique combination of music, sport and comedy and we’ll continue to provide our listeners entertaining and compelling local radio, as well as the best of our national line-up. From our launch event, it’s easy to see that we already have passionate fans and excited advertisers on both the Gold and Central coasts,” Fitzpatrick said.

SCA’s ongoing rebrand strategy has been unprecedented in Australia; it has allowed for local listeners to unify with two of Australia’s largest radio brands - Triple M and Hit. This simple name change will see more opportunities for listeners, advertisers and stakeholders, such as access to national promotions, global artists and much more, while ensuring stations remain focused and dedicated to delivering all the local news and content that keeps listeners connected to their Gold Coast and Central Coast communities.

Check out images from Friday’s events here!

Media Enquiries:
Eliza.Elliott@sca.com.au


About Triple M:
After nearly 40 years, Triple M continues to be one of Australia’s best-known radio entertainment brands and the only radio network that provides its listeners with a unique combination of Rock, Sport and Comedy. With 40 stations across Australia and four digital stations, Aussie, Classic Rock, Country and Greatest Hits, Triple M has become known for music, iconic talent and shows that get people talking.

The iconic brand entertains more than 3.9 million radio listeners each week and  is home to some of Australia’s biggest sporting heroes, comedians and music gurus including Eddie McGuire, Mick Molloy, Jane Kennedy, Lawrence Mooney, Mark Geyer, Gus Worland, Jess Eva, Wil Anderson, Margaux Parker, Wendell Sailor, Ryan Girdler, Peter Sterling, The Chaser, Luke Darcy, James Brayshaw, Billy Brownless, Chris Judd, Gorden Tallis, Greg Martin, Dennis Cometti, Mark Ricciuto, Chris Dittmar, Andrew Jarman and Dale Lewis, to name just a few! 

About The Hit Network:
As the #1 network for Females 25-54 the Hit Network is dedicated to creating shows that are genuine, down to earth and relatable to women, is the leader among audiences under 40 years of age and is home to popular personalities including Fifi Box, Kate Langbroek, Ed Kavalee, Abby Coleman, Dave Hughes, Brendan Fevola, Carrie Bickmore, Tommy Little,  Heidi Anderson and Ash London.

With a focus on hit music, old-school favourites and RNB Fridays, the Hit Network entertains over 5 million radio listeners every week across 46 stations in metro and regional Australia, including four digital stations: Old Skool Hits, Buddha Hits, Easy Hits & Urban Hits.