In today’s first radio survey results for 2024, SCA is Australia’s undisputed 25-54 radio network, winning #1 people 25-54 for 21 surveys in a row and #1 in the women 25-54 and men 25-54 demographics*. This win takes SCA to an 8.5% share point lead over its nearest competition and dominating in this key buying demographic.

SCA also claimed two number one overall station rankings. Both B105 Brisbane and Mix94.5 Perth won #1 station outright, and The Fox is Melbourne’s biggest station with 1.3 million listeners*.

SCA Chief Content Officer, Dave Cameron, said; “Again, the powerful combination of the Hit and Triple M networks together has delivered an outstanding No.1 10+ share result nationally, with SCA continuing to also convincingly win the key buying demographic of 25-54 for a record 21 surveys in a row.

“SCA dominates Brisbane with outright #1 and #2 radio stations, with B105 taking out the overall win, driven by the Stav, Abby and Matt Breakfast show. Likewise, our Triple M Adelaide Breakfast show, Roo, Ditts and Loz, celebrate their eleventh #1 Breakfast show win, and we’re excited to see Mix 94.5 return to the outright number one station in Perth.

“In Melbourne, The Fox has delivered another strong increase in Breakfast with Fifi, Fev and Nick the most listened to Breakfast show in the city, alongside Triple M Melbourne, led by The Marty Sheargold Show, delivering its best result since 2016. These results reinforce that the Hit Network and the Triple M network together remain an unbeatable partnership that leads in overall national audience share and key commercial buying demographics. My sincere congratulations to all our content teams and powerhouse shows around the country to deliver these spectacular results today to kick off an exciting year ahead for SCA.”

SURVEY 1 HIGHLIGHTS

SCA Chief Commercial Officer, Seb Rennie, said: “SCA is Australia’s leading home of 25-54s, a position we have held for an unrivalled 21 surveys in a row, and this survey with the highest share on record with 29.4%. We are thrilled to take out this coveted 25-54 demographic for people, women and men again, putting our radio networks in a compelling position in 2024.

“SCA is well ahead of its competition in the 25-54 demographic making SCA undoubtedly the first choice for advertisers. This is especially the case with our total SCA-Ace Network represented metro 25-54 audience, leading competitors with a 35.9% commercial share, 9.1% share ahead of our nearest commercial competition*. We look forward to working with our advertising partners to continue to drive results across SCA’s broadcast and digital audio streaming radio platforms.  Congratulations to our entire content team who continue to deliver radio content that keeps our loyal audiences engaged for longer.”

Sources:

*GfK Radio 360 Metro Survey #1 2024.  P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00. Total Radio. Market Share/Cume.

^21 surveys since Survey #5, 2021
* GfK Radio 360 Metro Survey #1 2024. P25-54, Mon-Sun ROS.  Commercial Share.

ENDS

About SCA (Southern Cross Austereo)  

Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 154 stations across FM, AM, and DAB+ radio.  SCA also provides national sales representation for 56 regional radio stations. SCA broadcasts 96 free to air TV signals across regional Australia, reaching 3.6 million people a week, with Network 10 programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA has an exclusive national sales representation agreement with WIN in northern NSW (including the Gold Coast) and TDT (Tasmanian Digital Television). SCA operates LiSTNR, Australia’s free, personalised digital audio destination for consumers featuring radio, podcasts, music, news, and sport. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment, news, and sport content. www.southerncrossaustereo.com.au