LiSTNR has announced a new Sydney Digital Leadership team, with the confirmation of four new senior sales appointments. The team will focus on the continual growth of LiSTNR in the digital audio advertising market.

Angela Cann has been promoted to Head of Digital Sales - Sydney. In her new role, Cann will be responsible for providing overall strategic direction and leadership to the Sydney LiSTNR sales team, with a focus on maximising revenue across all LiSTNR digital audio assets. Having worked across LiSTNR since its launch in 2021, Cann brings with her a wealth of experience and a deep understanding of the LiSTNR platform.

Ashley McFadyen has been appointed to the newly created role of Head of Digital Sales Partnerships. In his new role, McFadyen will be instrumental in shaping how LiSTNR interacts with the biggest advertisers in Australia. His responsibilities include formulating and leading sales strategy, ensuring a consistent approach in building LiSTNR client partnerships. McFadyen’s role will play a pivotal part in updating the market on the evolution of LiSTNR's growing advertising opportunities.

Kieran Grant has returned to SCA in the role of Digital Group Sales Manager. Having previously excelled as one of the highest revenue drivers within the Sydney Agency team, Grant’s expertise makes him an invaluable asset to the team and will play a key role in further strengthening the digital capabilities.

Finally, Elise Cunningham joins the market leading Digital Audio technology platform as Digital Group Sales Manager, from broadcast radio company ARN. Cunningham was previously an Account Director at ARN and prior to that was with JCDecaux.

Commenting on the new structure, SCA Executive Head – LiSTNR Commercial, Olly Newton, said: “LiSTNR has outperformed its local and international rivals in the digital audio advertising market in terms of revenue, AdTech capability and content. This new structure will ensure we continue to develop greater agency and client relationships and provides strategic direction to the rapidly growing digital audio market. I’m delighted to welcome the new team and look forward to them all achieving success in 2024.”


About SCA (Southern Cross Austereo)  

Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 154 stations across FM, AM, and DAB+ radio.  SCA also provides national sales representation for 56 regional radio stations. SCA broadcasts 96 free to air TV signals across regional Australia, reaching 3.6 million people a week, with Network 10 programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA has an exclusive national sales representation agreement with WIN in northern NSW (including the Gold Coast) and TDT (Tasmanian Digital Television). SCA operates LiSTNR, Australia’s free, personalised digital audio destination for consumers featuring radio, podcasts, music, news, and sport. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment, news, and sport content.