SCA today announced an agreement to provide exclusive national sales representation services for WDT Western Australia and Mildura Digital Television (MDT) commencing 1st July 2022, simplifying buying for media agencies and national advertisers.

The 10 Network Regional Western Australian and Mildura services owned by WIN and Seven Network in a joint venture will both be represented in the national market by SCA’s National TV sales team.

The latest agreement follows SCA and WIN Network’s exclusive national sales representation services for WIN’s northern NSW (including Gold Coast) and TDT (Tasmanian Digital Television) that commenced on 1 April 2022.

SCA Chief Sales Officer, Brian Gallagher, said: “Following last year’s affiliation switchover and the sales representation changes to SCA for the 10 Network in Northern NSW and TDT in Tasmania adding WDT and MDT, the 10 Affiliate Stations in their markets will simplify and streamline buying for national advertisers in booming regional Australian markets.

Local sales in each market remains unchanged with current sales teams continuing to support local businesses in Western Australia and Mildura.

The national sales representation for 10 Network markets of Western Australia and Mildura will be led by SCA National Head of TV Sales, Otto Ablinger.

“The changes for Western Australia and Mildura’s 10 representation provide national advertisers and agencies with the ability to plan and buy 10 content across all of Boomtown. We can now offer our clients scale and simplicity as the WA and Mildura markets now complete our offering in market,” Ablinger said.

“All existing arrangements and national bookings made with the WDT and MDT sales teams will be honoured, while any new activity post June 30, 2022, should be directed to the SCA national sales teams in Sydney, Melbourne, Brisbane, Adelaide, and Perth.

“We are well underway in ensuring all the operational elements of the change including updating station codes, working with the MFA, Nielsen, and our clients are completed over the next two weeks.”


About SCA (Southern Cross Austereo)  

Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio.  SCA provides national sales representation for 23 regional radio stations. SCA broadcasts 94 free to air TV signals across regional Australia, reaching 2.8 million people a week, with Network 10 programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA operates LiSTNR, Australia’s free, personalised digital audio destination for consumers featuring radio, podcasts, music, and news. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment, news, and sport content.