SCA + Veritonic
Uncover the top Australian brands using audio to dramatically lift recall and brand attribution.
SCA and Veritonic leveraged the Veritonic Audio Intelligence Platform to collect data on 36 top audio logos in Australia.
Veritonic is the audio intelligence platform, empowering marketers to understand and quantify the most effective way to use sound. It’s the first analytics platform built specifically for businesses to navigate the audio market easily and maximise the massive opportunity it presents.
Powered by “Machine Listening and Learning”™, the Veritonic platform scores and benchmarks audio assets quickly and comprehensively, guiding brand leaders like Visa and platforms like Pandora to make decisions that cultivate deeper relationships with customers through sound.
Top results for authenticity, trustworthiness and familiarity -- as well as high recall -- were primary drivers of these sonic brands’ success. Results of the 2021 Audio Logo Index reinforce the importance that marketing spend has on brand perception in the marketplace.
Audio Logo Index Top 10 2021:
3. Harvey Norman
4. Victoria Bitter
5. Chemist Warehouse
Click here to download the Audio Logo Index 2021 presentation.