The Studio at SCA has developed a world-first podcast in partnership with Grey Goose Vodka and its agency OMD Create that features 3D augmented reality audio and sonic seasoning to immerse listeners in a virtual garden bar as they sip specially created cocktails each with a bespoke soundtrack to enhance the flavours.
The Grey Goose Garden Bar, hosted by Brooke Boney, is designed to offer listeners the ultimate smooth and premium tasting experience and is available on LiSTNR and wherever you get your podcasts.
The podcast series will feature three crafted Grey Goose Cocktails - Le Grand Fizz, Fresh Cut Spritz and Watermelon Spritz - with each utilising immersive 3D sound that washes over listeners to enhance and complement the premium, smooth taste of a unique Grey Goose cocktail.
Sonic seasoning has been used by some of the world’s top restaurants, designed to make use of the fifth sense of hearing, where low frequency sounds have been scientifically proven to add a bitterness to food, with higher frequencies bringing out the sweetness. This is the first time that sonic seasoning has been applied to a drink anywhere in the world, with bespoke soundtracks composed to complement the flavour of each cocktail.
Each Friday in December from today, Brooke Boney, who also co-hosts the award-winning The Dream Club podcast on LiSTNR, will release a special sonic seasoned cocktail immersive shortcast. She will walk listeners through steps to make each cocktail then sit back with listeners on a garden chair and introduce them to a piece of smooth, uniquely composed music that is designed to deepen the taste and experience of the cocktail.
Head of The Studio at SCA Sydney, Luke Parsons, said: “This world-first audio innovation is the new way forward in creating customer experiences via bespoke, cutting-edge, immersive audio technology. We are so excited to be Grey Goose’s exclusive audio partner and to be able to create a unique and engaging podcast that we know will resonate with LiSTNR audiences.”
Stephanie Sarantakos, Marketing Manager, Grey Goose said: “Grey Goose is constantly pursuing new and exciting ways to innovate. This world-first curated sound and taste experience offers yet another elevated way for lovers of Grey Goose to engage with our products. Vodka is a booming category and Grey Goose is leading the way with innovation not only in flavour, but also in consumer experience and enjoyment. Made from the best French ingredients, Grey Goose is the ultimate base for any cocktail and this sonic seasoning is the perfect accompaniment to bring the brand to life in people’s homes.”
Steph Pearson, Director of Social & Innovation, OMD Create, said: “This is an exciting time to be in our industry with enhanced audio technology being more embraced by Australians. We wanted to create a memorable experience that truly enhances the taste of a Grey Goose cocktail, through the science of sonic seasoning and binaural sound technology. We’re proud to be working alongside SCA and Grey Goose to bring this world-first to market."
The Grey Goose Garden Bar podcast is live from 10 December on LiSTNR.
Listen to the Grey Goose Garden Bar here.
About LiSTNR
LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio – download the free app today. LiSTNR.com
About GREY GOOSE® Vodka
GREY GOOSE® vodka is distilled in the gastronomy capital of the world, France, using the traditions of the Maitre de Chai. GREY GOOSE only uses two ingredients: single-origin Picardie winter wheat and natural spring water from their natural limestone well in Gensac-La-Pallue to craft a gluten free spirit of exceptional character. GREY GOOSE® is nurtured and captured from field to bottle in an exclusive process designed and controlled by the extraordinary skills and commitment of our Cellar Master François Thibault.
GREY GOOSE® is part of the portfolio of Bacardi Limited, with global headquarters in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.