For the first time ever, the Hit Network today announced that it will be making one listener a guaranteed millionaire as the network launches its biggest promotion to date with $1,000,000 Alphabucks from Monday, 19 July.
More than 4.4 million* Hit Network listeners from across the nation will be eligible to register throughout the competition period from Friday, 16 July via the LiSTNR app for the chance to claim the major prize of $1,000,000.
To win, players will be selected to play their local Hit station’s game of Alphabucks, using one letter, 10 questions and 30 seconds to answer. Any player who successfully answers 10 questions with their given letter will become a national finalist.
The promotion will run across several weeks, when finalists will gather for ’Million Dollar Day’, a live grand finale event in November, hosted by the Hit Network’s drive program hosts Carrie Bickmore and Tommy Little.
“We are so excited to be giving away a guaranteed $1,000,000 for the first time in Australian radio! We absolutely love our listeners and being part of their lives every day; to give one of them this life changing prize is the absolute cherry on top,” said Carrie.
Tommy said: “You know it’s a big prize when even the hosts are nervous. I’m genuinely shi*tting myself!”
Since its launch on the Hit Network in 2017, Alphabucks has given away hundreds of thousands of dollars to players across the country, who have all successfully beat the clock and answered 10 questions correctly with one letter.
Head of Hit Network, Gemma Fordham, said: “Alphabucks is the ultimate game that our listeners love to play, whether they’re screaming out answers in the car or playing on-air with our shows, it has become the highly addictive and welcome part of our listeners’ morning.
“Over the past four years, Alphabucks has continued to grow from an on-air contest to an App game, an on-air Alphabucks Kids version and now Alphabucks will be more life-changing than ever before. Knowing a fruit that starts with the letter ‘G’ could be the difference between someone winning a million dollars or not!”
Listeners will be able to vie for a chance to win their way to a guaranteed $1,000,000 by downloading and registering via the LiSTNR app from Friday, 16 July.
*Source: GfK Radio Ratings. Survey 4 2021. Metro. All People 10+. Hit Network.
Disclaimer: 18+ only able attend ‘Million Dollar Day’ on 4/11/21. Registration ends 12pm (AEDT) 28/10/21. See hit.com.au/win for full details. Southern Cross Austereo Pty Ltd (ABN 78 109 243 110). NSW: TP/00328, ACT: TP 21/01081, SA: T21/982.
About The Hit Network:
The Hit Network is Australia’s biggest radio network broadcasting across metro and regional markets with a unique collection of 50 FM and DAB+ stations. The Hit Network targets people aged 30 – 54, skews female and features a mood focused, ‘feel great’ pop music format alongside the most entertaining local breakfast and national drive shows. Home to popular personalities including Fifi Box, Ed Kavalee, Abby Coleman, Dave Hughes, Brendan Fevola, Carrie Bickmore, Tommy Little, Xavier Ellis, Ash London, Rebecca Morse, Andrew ‘Cosi’ Costello, Anthony ‘Lehmo’ Lehmann, Ben Hannant, Dan Anstey, Bianca Dye and many more, the Hit Network entertains over 4.8 million Aussie radio listeners across B105, 2Day, Fox, SAFM, 41 Hit stations plus DAB+ stations including Hit Old Skool, Hit Buddha, Hit Easy, Hit Urban and Hit Dance.