Southern Cross Austereo (SCA) has appointed 20 internal “innovation champions” to lead its The Lab project, calling on its people to act as ‘torchbearers’ for the new initiative.

The Lab project, which launched in April, is focused on nurturing innovative thinking and supporting SCA’s people to develop ideas to implement across the business.

The innovation champions, selected from 13 SCA offices across Australia, have been trained to mentor employees as they test their proposals, supporting them through the development and implementation phases.

SCA CEO, Grant Blackley, said the new network of champions was designed to keep innovation at the forefront of the business.

“We are looking to increasingly make innovation part of SCA’s DNA and the ongoing development of The Lab project is a fundamental part of that. Our innovation champions have been selected based on their active participation in The Lab, and their clear passion for innovation and new ways of thinking.

“It’s great to have such a diverse mix of champions from across the business and at different levels of the organisation - I’m confident this new network will really help to drive engagement in The Lab initiative.”

The Innovation Champions are:
Emma Barbato – Digital Marketing Specialist – Gosford
Matt Bartlett – Head of Commercial – Melbourn
Jack Bingham – Digital Content Producer – Newcastle
Shane Bromilow – Regional Sales Manager – Busselton
Mitch Byatt – Campaign Ideas Manager – Sydney"
Daniel Carmichael – Creative Writer – Gold Coast
Taylor Casu – Research Analyst – Brisbane
Matt Dickson – National Head of Creativity – Perth
Tammy Dobrow – Account Manager - Sydney
Inger Flathaug – Campaign Ideas Manager – Gold Coast
Shaun Gough – Triple M Content Manager – Melbourne
Benuo Hamera – Program Coordinator - Canberra
Lara McLaren – Brand Assets Director – Melbourne
Jeanna Manifold – Head of Studio – Brisbane
Cameron Marlowe - Campaign Creative Director – Adelaide
Scott Menz – Content Director Triple M - Brisbane
Sam Morrison – Audio Production Triple M – Adelaide
Cat Pegoraro – Promotions Coordinator – Townsville
Breeana Russell – Senior Tactics Coordinator – Hobart
Leigh Ryan – Announcer – Wagga Wagga

The Lab at SCA has also launched a contest internally, with ambassadors Carrie Bickmore and Tommy Little calling for entries. The first initiative launched out of The Lab earlier this year was The Papa Project, creating a safe place for men to come together and share the trials and tribulations of fatherhood.

SCA’s people have been encouraged to put their innovative ideas forward for the latest contest, particularly focusing on how SCA can deliver greater return on investment to its clients. Shortlisted ideas will be presented to the SCA Leadership Group in the coming months.


 For more information please contact:
Rochelle Burbury
Corporate Communications Manager
Southern Cross Austereo


About Southern Cross Austereo

Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 76 analogue radio stations across metropolitan and regional Australia plus an additional 10 digital radio brands in Australia’s capital cities.  SCA provides national sales representation for a further 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network - PodcastOne Australia – and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content.