Southern Cross Austereo (SCA) today announced the acquisition of Carnarvon Communications, which completes its radio coverage of northern Western Australia.
The acquisition includes two radio stations – Classic Hits 666 and Hot Hits 997 in the Carnarvon licence area. SCA previously represented the stations for national sales.
The stations will now begin the process of being rebranded, with Classic Hits 666 becoming Triple M and Hot Hits 997 becoming Hit997.
The announcement follows SCA’s acquisition of Redwave Media’s eight stations in Western Australia’s Karratha, Broome, Geraldton, Port Hedland and remote mine site areas. These stations will rebrand to Hit and Triple M on 16 March.
SCA Chief Executive Officer, Grant Blackley, said: “Carnarvon Communications, like Redwave, was a logical acquisition for SCA to extend our radio coverage of Western Australia. With Australia’s largest radio network, SCA is continuing to invest in audio and these two stations add to our reach and connection with local communities.”
About Southern Cross Austereo
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 98 stations across FM, AM and DAB+ radio. SCA provides national sales representation for 25 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network - PodcastOne Australia – and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content. https://www.southerncrossaustereo.com.au/