As COVID-19 restrictions continue to ease, SCA’s live radio streaming remains a constant with more people tuning into Hit and Triple M stations than ever before.
May was another record breaking month for SCA for live radio streaming, which increased another 3% month on month and 42% year on year to reach 1.3 million listeners*. Catch up radio podcasts also had a huge month, rising 47% year on year with 3.4 million downloads^ of popular Hit and Triple M shows.
Smart speakers too remain a popular choice for listeners, reporting 2 million listening hours in May and an average session of 2 hours and 10 minutes.
SCA audiences continue to grow as they listen for longer, with a 30% increase in reach and 47% jump in total listening hours per month*.
Listening on demand, including live radio streaming across mobile, tablet and smart speakers, as well as catch up radio podcasts, exceeded all past records in May:
“We expected live radio streaming and catch up radio podcasts to increase during lockdown with people working from home, but what we have found is that live radio streaming has become part of people’s daily routine. May was once again a record breaking month across our digital audio products, with more listeners tuning into Hit and Triple M for longer than ever before,” SCA Chief Sales Officer, Brian Gallagher, said.
“The trend to listen across a range of devices continues to grow. Audio has proven to be a key companion choice as we move back into more normal routines.”
* Adswizz Audiometrix May 2020
^ Omny Studio May 2019 vs May 2020
** Facebook Insights March to May 2019 vs 2020