SCA’s audiences continue to embrace digital radio platforms and are listening longer and more often, to reach a new milestone of 10.1 million listening hours in July, an increase of 30% year on year.
More people are tuning into Hit and Triple M than ever before, with live radio streaming increasing by 20% year on year to 1.1 million listeners* and catch up radio jumping 80% year on year to 3.5 million* downloads.
Smart speakers too are an increasingly popular choice for listeners, reporting 2.1 million listening hours in July, up 69% year on year, and an average session duration of 2 hours and 20 minutes^.
PodcastOne Australia’s original podcasts have also reported record listening growth – rising 155% from March 1 to July 31**.
Listening on demand, including live radio streaming across mobile, tablet and smart speakers, as well as catch up radio podcasts, has soared again in July:
8.5 million active live radio streams, up 36% year on year, with 10.1 million total listening hours, up 30% year on year*
Total listening hours on mobiles and tablets is up 12% year on year, desktops up 10% and smart speakers are up 69%*
There were 316,000 downloads of SCA Smart News in July, up 95%^ month on month
Triple M’s annual No Talk Day on 1 July saw live streams increase by 53% year on year and a 42% jump in listeners
SCA's PodcastOne Australia listening was up 155% from March to July**.
“Live radio streaming and catch up radio podcasts have continued to grow, despite COVID-19 restrictions easing, and are now firmly a part of people’s daily routine. Smart speaker listening is also showing remarkable growth, with almost a quarter of SCA’s audience owning a smart speaker and showing enviable time spent listening. Digital audio growth in radio and podcasting is set for a big year as more listeners tune into Hit and Triple M, more often and for longer than ever before,” SCA Chief Sales Officer, Brian Gallagher, said.
Sources:
* Adswizz Audiometrix July 2019 v July 2020
^ Omny Studio July 2019 vs July 2020
** Omny Studio March to July 2020
For more information, please contact:
Rochelle Burbury
Corporate Communications Manager
Southern Cross Austereo
E: [email protected]
About Southern Cross Austereo
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 98 stations across FM, AM and DAB+ radio. SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network - PodcastOne Australia – and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content. https://www.southerncrossaustereo.com.au/