SCA’s total listening hours across its radio streaming platforms reached 10.3 million in November, up by 29%* year on year and marking five consecutive months of 10 million-plus listening hours. 

Unique listeners jumped 70% year on year, to 1.5 million* in November, its second highest month ever. 

SCA’s total digital audio network reach includes audiences across Hit, Triple M and SoundCloud Radio.  When combined with SoundCloud’s music streaming platform and Sonos Radio, SCA has a market leading addressable audio offering covering the widest audience from Gen Z to Baby Boomers.   

Live streaming on Hit and Triple M remains popular with audiences post-COVID, with a 25%* year on year lift in active live radio streams to reach 8.8 million. 

SCA’s total listening hours remained over 10.3 million in November, as more users login and listen for longer, creating more addressable ad opportunities than ever before.  

Smart speakers once again achieved the highest year on year growth of all devices, up 61%* to a new high of 2.4 million listening hours. Smart speaker listening accounts for almost a quarter of all listening.  



SCA listening hours 

10.3 million 

up 29% 

Live radio streaming 

8.8 million active streams 

up 25% 

Unique listeners 

1.5 million 

up 70% 

Smart speaker listening  

2.4 million listening hours 

up 61% 


“Live radio streaming continues to grow and create scale for a premium addressable advertiser environment.  Our advertisers are leveraging data to plan and execute their digital audio campaigns with ease and success, driven significantly through programmatic audio and culminating in a record-breaking Black Friday weekend.  Savvy clients are now completing the loop with our new attribution tools, we’ve seen significant uptake with SCA Footsteps measuring footfall, and SCA Soundcheck providing brand-lift studies,”  SCA Head of Streaming Sales and Operations, Jonathan Mandel, said.

 *Adswizz Audiometrix November 2019 v November 2020


About Southern Cross Austereo 
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM and DAB+ radio.  SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network - PodcastOne Australia – and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content.