SCA has launched a national yet localised campaign aimed at encouraging communities to come together and support local businesses by ‘shopping local’.
Shop Local is the largest national and locally voiced campaign SCA has ever rolled out, with over $1 million of SCA’s owned media invested in the campaign.
Shop Local features ads voiced by over 70 Triple M and Hit Network talent around Australia, from local breakfast show hosts such Pricey on Triple M Townsville, to Carrie Bickmore and Tommy Little on Hit national drive.
In addition, each local station is giving small businesses, in their towns and cities, the opportunity to receive a ‘shout out’ on-air and across social media. From restaurants and cafes, through tradies and beauty salons these businesses and those people who use their services are encouraged to get in touch with their local station for a ‘shout out’.
SCA’s Chief Sales Officer, Brian Gallagher, said: “Now more than ever we need to support local businesses across Australia. SCA is a proudly national and fiercely local company, we want to see businesses continue to grow, from SME to larger companies, and we are passionate about helping them during these uncertain times.
“With 98 stations across metro and regional Australia, as well as our digital and social assets, we have the ability to deliver bespoke content to local markets. We can use our platforms to support our local communities and to share a simple message – to shop local.”
The Shop Local campaign is now live across SCA’s 98 Triple M and Hit Network stations, plus digital and social assets.
About Southern Cross Austereo:
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 98 stations across FM, AM and DAB+ radio. SCA provides national sales representation for 25 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network - PodcastOne Australia – and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content. www.southerncrossaustereo.com.au