SCA Chief Content Officer, Dave Cameron, today announced a new and refreshed Content leadership structure that will provide maximum support with accompanying leadership across the national Hit and Triple M networks. 

The new Content leadership team will drive the Hit and Triple M Metro and regional stations, with the regional radio stations to now become SCA’s  ‘Community’ division. 

“This new structure will provide a strong level of expertise and experience to lead, for both on and off-air content roles. It will also streamline our operations across the Metro and Community divisions delivering greater clarity, effectiveness and simplicity,” Cameron said. 

“I believe that our radio networks comprising 99 stations in total have the best Content talent in the market and this new structure marks an exciting new chapter in SCA content across our Metro and Community divisions.”  

Gemma Fordham and Mike Fitzpatrick will continue in their current Head of Network roles overseeing Hit and Triple M respectively, now with a strong focus on the Sydney, Melbourne, Brisbane, Adelaide, Perth, Newcastle and Gold Coast markets. 

Adrian Brine, who is currently SCA’s Head of Talent Development, has been promoted to Assistant Head of Hit Network. Brine has programmed some of SCA’s biggest metro stations, and more recently led talent development across regional communities. In his new role, Brine will be responsible for overseeing the Hit Network Community division including the new statewide Hit breakfast shows, plus Hit Hobart. 

Dan Bradley, who is currently Triple M Melbourne Content Director and Head of Content Victoria and Tasmania, has been promoted to Assistant Head of Triple M Network, overseeing the Triple M Community division nationally, including 38 local breakfast shows. Bradley has an extensive career in radio, including Assistant Group Programming Director at Nova Entertainment, Group Programming Director at DMG Radio and Content Director at Hot Tomato on the Gold Coast. 

Bradley will be assisted by the Triple M Group Content Director - Community division team including: 

Dan Hill – North Queensland Community (Cairns/Townsville/Mackay/Rocky/Gladstone) 
Blair Woodcock – South Queensland Community (Toowoomba/Bundaberg/Maryborough) and 4MMM Assistant Content Director. 
Ryan Bebbington - Queensland Community Assistant Content Director  
Jase Allen - Newcastle/Gosford Community Group Content Director 
Duncan Potts - NSW Community (Coffs Harbour/Port Macquarie/Orange/Griffith/Wagga Wagga/Dubbo) 
Mal Lewis - Victoria Community (Albury/Bendigo/Shepparton/Mildura/Warragul) 
Leroy Brown - NSW/Victoria Community Assistant Content Director 
Dan Cole – North West Community Western Australia 
Jarred O’Brien – South West Community Western Australia 
Phil Bradley - Tasmania Group Content Director. 

The state-based content strategy for the Hit Network Community stations will see its Metro Hit Network Assistant Content Directors become Assistant Content Directors of their respective states, that includes their metro role plus assisting programming the Hit Community statewide shows. This team includes: 

James Speed Victoria Assistant Content Director 
Abi Benaud Queensland Assistant Content Director 
Amy Collette Western Australia Assistant Content Director 
Jase Allen and Adrian Brine are responsible for the NSW statewide show 
Alex Flack (SAFM Content Director) and Mathew O’Reilly (Triple M Adelaide Content Director) are responsible for South Australia’s Mount Gambier. 



About Southern Cross Austereo 
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM and DAB+ radio.  SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network - PodcastOne Australia – and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content.