SCA, like many regional media operators, today celebrates the resilience and recovery of its regional business and its business partners, and its unrivalled scale in reaching regional audiences.
While the Australian media landscape has been rocked during COVID-19, SCA is pleased to see its regional business bouncing back so quickly. In addition to its unrivalled regional scale, SCA is also championing industry collaborations such as the regional media initiative Boomtown and the ‘Save Our Voices’ campaign, fronted by Ray Martin, reinforcing its deep support and commitment to the communities and SMEs in these major economic hubs.
SCA’s radio network reaches 2.437 million* regional Australians, providing audiences with entertainment, news, and music in what has been an unprecedented year.
Both the Hit and Triple M networks grew this year to 99 stations across Australia. In Western Australia, SCA acquired Redwave Media and Carnarvon Communications, adding 10 stations in northern Western Australia, which were rebranded to Hit and Triple M earlier this year.
SCA’s regional radio network, including Hit and Triple M, has the highest audience reach of any regional media, with 77%* reach of the commercial radio audience in SCA markets across Australia.
Added to this is SCA’s extensive television affiliation broadcast capabilities with the Nine Network in regional Queensland, NSW and Victoria, the Seven Network in Tasmania and networks Seven, Nine and Ten across South Australia and the Northern Territory, cumulatively reaching 4.2 million^ Australians every week. There is no more committed regional broadcaster in the country.
SCA prides itself on its local engagement with communities and 2020 demonstrated just how important that community connection was. During the devastating bushfires at the start of the year, Triple M and Hit played a vital role in keeping locals informed, working around the clock with important updates. Many stations rallied for donations to towns hardest hit and SCA launched the national ‘Shop Local’ campaign, its biggest ever, to give local businesses a shout out and leg up.
SCA’s regional radio news team too was helped with PING (Public Interest News Gathering) funding which allowed a continuity of regular, local news updates.
SCA CEO, Grant Blackley, said: “SCA brings connectivity and an economic stimulus to regional Australia through its extensive radio and TV business. We bring communities together – not only listeners and TV viewers but small and large businesses and government. We recognise that 33% of Australia’s GDP and 40% of the population is employed in regional Australia. Whether you’re in Canberra, Bunbury or the Gold Coast, those regions have different connections with each other. To make regional communities stronger, fitter, informed and educated is a daily commitment we make. We take great pride in bringing local stories to these markets.
“This year, more than any other, the performance of our regional radio and TV stations in continuing to provide that community connection has been nothing short of outstanding. We are immensely proud of our people and their resilience, which is paying off as the regions bounce back with increased tourism and migration from the cities to Boomtown. We are looking ahead to a strong and successful year for SCA in regional Australia.”
* GfK Survey #1 2020 Gold Coast, Newcastle, Canberra. Xtra Insights Survey #1 2017, Survey #1 2018, Survey #1 2019, Survey #1 2020, All SCA Markets surveyed each year. P10+ SCA Cume Reach % of Commercial Radio Cume Reach in all current markets surveyed.
^ Regional TAM. 4Aggs and Tas. Weekly cume reach (1 min) averages 0200-2600, Sun-Sat. Network TTLS. Wk 27 2018 – 26 2019 excl Easter and summer ratings periods. Diary markets – last available survey 0600-2400. SGT – 2015 (midnight to midnight)
About Southern Cross Austereo
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM and DAB+ radio. SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network - PodcastOne Australia – and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content. https://www.southerncrossaustereo.com.au/