SCA Head of Sales Insights and Campaign Strategy, Abi Wallis, today announced the appointment of two new directors who will head SCA iQ’s Sales Insights Leadership team.

Chris Wong joins in the newly created position of Commercial Insights Director. He will be responsible for understanding key strategic challenges in market and how SCA is best placed to overcome them.

Wong has more than 12 years’ experience in strategic analysis, new business and brand strategy. He comes to SCA after working in senior strategy roles for Publicis Media and WPP. He previously spent several years working in Kuala Lumpur as a Communications Planner for MediaCom and Associate Director for MEC, before moving to Sydney in 2014.

Bec Alexander joins SCA in the newly created role of Campaign Strategy Director. Alexander will partner on high-profile strategic client briefs in Sydney and Melbourne to create insight-led campaign strategies, working alongside creative teams at SCA’s The Studio and account management.

Alexander joins SCA after an extensive career in media, brand and creative agencies in both Sydney and Melbourne including Mindshare, Bohemia Group and Match Media. She was most recently Strategy Director - Connections at Cummins&Partners.

Both Wong and Alexander will lead specialist teams and report to Wallis.

Abi Wallis said: “We are thrilled to welcome Chris and Bec to the SCA family. Both of them are highly experienced and well-rounded in all aspects of consumer insights, strategic analysis, media, comms and brand strategy, and will be great additions to our sales insights leadership team. The SCA iQ team is already one of Australia’s largest media insights offering and the two new roles further bolster our specialist expertise, enhancing SCA’s insights and strategic output for our partners, and ultimately, providing better commercial outcomes for our clients.”

About SCA (Southern Cross Austereo)  

Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio.  SCA provides national sales representation for 23 regional radio stations. SCA broadcasts 94 free to air TV signals across regional Australia, reaching 2.8 million people a week, with 10 Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA operates LiSTNR, Australia’s free, personalized digital audio destination for consumers featuring radio, podcasts, music, and news. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment and news content.