SCA today announced two newly created, senior digital audio appointments, as part of its growth strategy focusing on audio on demand and podcasting.
Sam Cavanagh becomes SCA Head of Entertainment and News Content - Digital Audio, and Jennifer Goggin becomes SCA Head of Features and Special Interest Content - Digital Audio.
The new roles represent a greater focus on key audience growth areas.
Cavanagh will develop and grow the on-demand content slate for SCA and PodcastOne Australia across culture, comedy, and news.
Cavanagh, who has been with SCA for 16 years, is a multi-award winning radio producer and content executive. This year he has driven the highly successful launch of daily news podcast, The Briefing and new daily comedy podcast, Matt & Alex – All Day Breakfast.
Goggin has been Content Director at PodcastOne Australia for the past 2.5 years and in her new role she will focus on specialist audio on demand features, true and real crime, health and wellbeing, business and tech, branded content and emerging on demand and podcasting categories.
Goggin has a pedigree in creating audio documentaries and history series as well as live daily arts, music and political radio shows. Her radio and audio features work has been broadcast by BBC, ABC and Ireland’s national broadcaster RTE. Prior to joining SCA in 2018, she was a radio, podcast and audio series producer at BBC.
At PodcastOne Australia, Goggin has been responsible for commissioning and developing original podcast content as well as the development of the podcast production team. She has been Executive Producer on more than 30 original Australian podcast series to date.
The experience and expertise of both Cavanagh and Goggin together to advance their respective content slates will further grow SCA’s digital audio capacity, and expand on PodcastOne Australia’s premium, talent led approach to podcasting for Australian audiences.
Goggin said: “At PodcastOne, we have developed a highly skilled creative podcast team that is trusted by some of Australia’s biggest names. To see SCA investing further into the digital audio space and looking to grow its approach to premium
specialty podcasting, is extremely exciting. I’m really looking forward to Sam and I working together to complement each other’s skills in creating compelling audio.”
Commenting his new role, Cavanagh said: “For years now, podcasting has been my side hustle so I’m excited it is now my main squeeze.
PodcastOne is already leading the way in talent led, premium Australian podcasts, which is just extraordinary.”
Both appointments are effective immediately, and will report to Dave Cameron, SCA Chief Content Officer, and Grant Tothill, Head of PodcastOne Australia.
About Southern Cross Austereo
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM and DAB+ radio. SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network - PodcastOne Australia – and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content. https://www.southerncrossaustereo.com.au/