SCA Head of Sydney Sales, Amanda Unwin, today announced the appointment of Maryanne O’Sullivan as Head of Agency Sales, Sydney.

O’Sullivan joined SCA almost five years ago as a Group Sales Manager in the Agency team and in the new role she will be responsible for leading the audio agenda with our agency partners, delivering on SCA’s digital audio growth strategy, and supporting the agency team to provide insight led solutions for advertisers, which deliver tangible results.

O’Sullivan brings 13 years’ experience in media sales leadership in free-to-air television, subscription television, radio, podcasting, and digital media to the new role. She has management and leadership expertise across in Australia, the UK and US and worked for Sky Media in London and A+E Television Networks in New York.

“Maryanne is well respected and regarded in the Sydney agency market and has a proven track record of delivering results for our advertiser and agency partners. She is an exceptional leader, and I am excited about what she will bring to this role in a time of rapid and exciting change at SCA, for audio and in our industry,” Unwin said.

Commenting on her new role, O’Sullivan said: “I have been fortunate enough to have experienced outstanding leadership and mentoring at SCA, so I feel privileged to have now been given the opportunity to lead the Sydney Agency team. I am passionate about our business, our people and driving stronger partnerships with our agencies and clients alike.

“With the rapid digitisation of audio and growth in our product suite, I look forward to leading the fantastic team around me into a bright future ahead. Together we will continue to deliver thought leadership and insightful solutions to the Sydney market.”

O’Sullivan’s appointment is effective from 2 August.



About SCA (Southern Cross Austereo)

Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio.  SCA provides national sales representation for 23 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with 10 Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates LiSTNR, Australia’s free, personalised audio destination for consumers featuring radio, podcasts, music, and news. SCA also provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment and news content.