SCA today announced a partnership with the BBC, its first for new audio destination LiSTNR, which will see the BBC’s most popular titles and content by globally known personalities available on LiSTNR from 23 June 2021.
The partnership is also the first time the majority of the BBC content selected by SCA will be available in Australia.
The BBC content will be available on the LiSTNR app on 23 June 2021 and includes:
Audio programs from renowned broadcaster and natural historian Sir David Attenborough
Audio program from English economist, broadcaster and journalist Tim Harford, whose long-running Financial Times column, "The Undercover Economist" explores the economic ideas behind everyday experiences
Music programs Desert Island Discs and Essential Mix
In Concert - the largest collection of live recordings in the world, exclusive to the BBC
Music audio program Pop Documentaries.
SCA CEO, Grant Blackley, said: “When we launched LiSTNR in February this year, we promised that it was only the beginning. We couldn’t be more delighted that our first LiSTNR partnership is with international broadcaster the BBC which will bring our audiences world class, compelling, premium content from its vast library.
“We have selected BBC content that will resonate with our listeners and attract new audiences to LiSTNR. This is the first of a series of partnerships that will see LiSTNR become the audio destination of choice for premium and popular content such as what we are offering from the BBC.”
BBC Senior Business Development Manager North America, Caribbean and BBC Radio International at BBC World Service, Larissa Abid, said: “BBC works with some of the biggest names in music, entertainment and journalism to create world class audio content. Our partnership with SCA will see BBC content available for the first time on LiSTNR. We are impressed with the LiSTNR personalised app offering and are confident that the BBC content slate will appeal to a broad audience.”
SCA General Manager Digital Audio, Grant Tothill, said: “LiSTNR offers Australian audio streamers a diverse range of premium curated and created content. To have the BBC as one of our partners is a reinforcement of that and a great way to complement our locally created live and on demand content across radio, podcasts, music and news.”
Launched in February, LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. LiSTNR houses more than 100 premium original local, national and global podcasts, live radio streams, radio podcasts and digital music stations from the Hit and Triple M networks, 15 linear music live streaming channels, four weekly music podcasts and an on-demand audio News and Info service.
The BBC content will be available on the LiSTNR app from 23 June 2021.
About SCA (Southern Cross Austereo)
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio. SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates LiSTNR, Australia’s free, personalised audio destination for consumers featuring radio, podcasts, music, and news. SCA also provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment and news content. https://www.southerncrossaustereo.com.au/