SCA and SoundCloud, the world’s largest community of audio and music creators, announced today an extension of their exclusive advertising partnership to bring SoundCloud Radio to the Australian market on 24 August via DAB+ and on live streaming radio.  

SoundCloud Radio is the first and only station at SCA dedicated purely to new music discovery,  offering listeners the chance to hear undiscovered tracks from some of the most exciting emerging artists launching their careers on SoundCloud today. 

The highly successful, exclusive advertising partnership between SCA and SoundCloud kicked off last year, and today’s announcement gives brands even more ways to connect with SoundCloud’s highly engaged, young audience via partnership opportunities and expanded ad sales inventory on DAB+ and 

SCA Chief Executive Officer, Grant Blackley, said: “We are very proud of our partnership with SoundCloud and this new offering will further enhance SCA’s ability to provide advertisers with improving an extraordinary reach on DAB+ and through live digital streaming. The SoundCloud audience is young, highly engaged and influential, and they are searching for new and emerging artists – which Soundcloud Radio will expertly deliver. 

“SoundCloud has led the world when it comes to supporting creators of new music and enabling the discovery of new music, and importantly supporting up and coming artists, something we are very passionate about. SoundCloud Radio will be another way that creators can amplify their new music and fans can embrace a curated version of the SoundCloud platform in Australia.”  

SoundCloud SVP of Subscriptions and Marketing, Anthony Gabriele, said: “Every month, millions of Australians already come to SoundCloud to discover what’s next in music and directly connect with creators, curators and fellow music fans on the leading edge of culture. We’re excited to partner with SCA to bring the best of SoundCloud directly to Australian audiences, and to continue to develop opportunities for emerging creators worldwide to grow their careers and expand their fan bases by introducing them to new, curious and engaged listeners.” 

SoundCloud is online, on demand and now on air. SoundCloud Radio can be accessed via DAB+ radio and online from 6:00am on Monday 24 August Australia-wide.  


For more information, please contact: 
Rochelle Burbury 
Corporate Communications Manager 
Southern Cross Austereo 
0408 774 577 


About Southern Cross Austereo 

Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM and DAB+ radio.  SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network - PodcastOne Australia – and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content.

About SoundCloud 

SoundCloud is the world’s largest open audio platform, powered by a connected community of creators, listeners, and curators on the pulse of what's new, now and next in culture. Founded in 2007, SoundCloud empowers the world’s audio creators with the best tools, services, and resources to build and grow their careers. With over 200 million tracks from more than 25 million creators heard in 190 countries, what’s next in music is first on SoundCloud. Visit for more information.