Ad revenue up 45% year on year as advertisers follow listeners
PodcastOne Australia has had an unprecedented 2020 and continues to grow in the original podcast space with its ninth consecutive month of increased listening for November.
With listening up 5%* this month from the previous month, PodcastOne Australia has shown continued growth during the challenging COVID-19 period, with a 165%* increase in unique listeners for March to November.
Advertisers and sponsors too have embraced the podcast medium, with PodcastOne Australia’s revenue growing 45% year on year from March to November, compared to the corresponding period last year.
SCA CEO, Grant Blackley, said: “PodcastOne continues to lead the market, delivering exceptional quality of content, increased listening and superb monetisation from our magnificent content creators, production team and expert sales team. We are enormously proud of the achievements of PodcastOne and we will continue to invest in, grow and diversify our offering that will underpin this sustainable growth into the future.”
PodcastOne Australia Sales Director, Kim Norman, said: "Strong audience growth has translated to a strong commercial revenue increase, with 45% growth year on year from March to November. The PodcastOne Australia premium and exclusive ad model offers brands the opportunity to engage with our audiences.
"Our talent led advertising approach has delivered effective campaign results for all of our advertisers who continuously return. Utilising the power of audio and its unique emotional connection, has meant brands are using more of the SCA product suite to engage audiences in their new normal through devices such as smart speakers, mobile devices and desktop.
"Branded podcasts, podcast sponsorships and radio podcasts are increasingly becoming the ‘always on’ for a number of our agency and brand partners."
The year 2020 has seen the continued growth across of the well-established slate of podcast titles including Hamish and Andy, The Howie Games, Rusty’s Garage, Mark Bouris - The Mentor, Rosie Waterland and Jacob Stanley - Just the Gist, Cass Dunn - Crappy To Happy, Sarah Grynberg – A Life of Greatness, Gary Mehigan – A Plate To Call Home, Cath Curtin – Birth, Baby and Beyond, and Nat Kringoudis and Cecelia Ramsdale – The Wellness Collective.
New additions include Matt and Alex All Day Breakfast, Tom Tilley - The Briefing, Natarsha Belling - Your Morning Agenda, Timbo Reid - Small Business Big Marketing, Veronica Milsom – Zero Waste Baby, Hook Line and Sinker - The Boat Shed, Cooper Chapman – Good Humans, David Koch - Kochie’s Property Ladder, Liam Flannigan – The Score Card, Dylan Allcott and Angus O’Loughlin – ListenAble, Sam Squires – On Her Game, Rebuilding Australia, Adam Shand – NSW Police State Crime Command, The Great Covid Reset, Breaking Poverty, Adam Shand At Large and UnderState – Lawyer X, The Beanies, Motley Fool Money, Chris Walker - BrainsTrust and Hamish and Andy’s Remembering Project, just to name a few.
With an enhanced slate of new podcasts with high-profile talent and new seasons to come in 2021, including a new season of Pyne Time with Christopher Pyne and the cooking masterclass podcast, Cooking with Richo, PodcastOne Australia is set to continue to grow its listener base and continue to grow its commercial market share.
PodcastOne Australia podcasts are available for free on the PodcastOne Australia app or wherever you get your podcasts.
* Omny data – listeners from 1 March to 30 November 2020
About PodcastOne Australia:
PodcastOne Australia is the leading commercial podcast network operated by Southern Cross Austereo in partnership with PodcastOne US.
PodcastOne Australia is an advertiser-supported network that co-creates over 80 premium, original, domestic podcast titles, with 360-degree solutions including bespoke talent-led advertising, branded content integration, branded podcast creation and distribution.