LiSTNR is Australia’s no. 1 podcast sales representation network^ for a record 24th time, with more than 400,000 additional monthly listeners than its closest competitor and 64 titles^^ (32%) in the August results of the Australian Podcast Ranker Top 200 Podcasts. Hamish & Andy also grew its audience in August, with more listeners than any other title on the ranker, retaining its position as Australia’s favourite podcast.
With the award-winning LiSTNR AdTech Hub, LiSTNR continues to drive the growth of the Australian digital audio market, outpacing the total national Commercial Radio and Audio (CRA) market growth (YTD) by nearly 16%* and maximising the reach of LiSTNR sales representation network.
Several LiSTNR titles grew their audience in August, including Happy Hour with Lucy & Nikki, which moved up seven places, Darling, Shine! with a 16% increase of listeners, The Briefing which grew by 25,390 listeners, The Howie Games, Smartless and Triple M Footy AFL, to name a few. In addition, the award-winning audio docuseries Secrets We Keep returned to the Top 200 ranker with its third season; Secrets We Keep: Baghdad Nights.
“With more than seven million monthly listeners^ and our advanced AdTech Hub, LiSTNR provides an unparalleled audience profile and reach that is capable of delivering highly measurable advertising opportunities. This is the key to our sales revenue growth and why LiSTNR is considered the world’s best practice in terms of audience monetisation,” Executive Head of LiSTNR Podcasts, Grant Tothill, said.
“With a focus on premium, owned and operated original titles, and global partnerships, along with our specialised podcast sales team, LiSTNR is positioned to continually drive and educate a highly dynamic podcast market,” concluded Tothill.
Sources:
^Australian Podcast Ranker - Top Sales Representatives – August 2024
^^Australian Podcast Ranker Top 200 Podcasts – August 2024
*CRA Digital Performance August 24
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About LiSTNR:
LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio – download the free app today. LiSTNR.com