LiSTNR and SBS today announced a multi-year partnership that will see no less than 40 of SBS’s premium podcasts, plus six of its digital radio stations, available on LiSTNR.

A range of SBS’s most popular and acclaimed podcasts will be housed on LiSTNR including SBS News In Depth, Eyes on Gilead: A Handmaid’s Tale Podcast, Seen with Yumi Stynes, My Ramadan, The Ugly Ducklings of Italian Cuisine, and The Uluru Statement from the Heart which is available in over 80 languages.

In addition, digital radio brands SBS Radio1, SBS Radio2, SBS PopAsia, SBS PopDesi, SBS Chill, and SBS Arabic24 will be available on LiSTNR.

SBS launched SBS Audio last month, which houses all SBS’s audio products in more than 60 languages in one unified digital experience on app and web. According to the 2021 Census the number of Australians using a language other than English at home grew 16% to more than 5.6 million*, with SBS serving 92% of these users to reach more audiences than ever before.

Today the LiSTNR network announced it now reaches a new record of more than 8 million Australian podcast listeners^. On LiSTNR, SBS will have the ability to expand its overall reach as well as access a continually expanding signed-in known audience of more than 1.3 million. SBS podcasts and audio streaming already see more than 5 million streams per month on its existing platforms and this new partnership will further extend that reach.

LiSTNR Head of News & Information, Melanie Withnall, said: “LiSTNR is delighted to announce it is partnering with SBS. SBS provides audio content in all of Australia’s most spoken languages and it is great for LiSTNR to be able to share this content with our users from culturally and linguistically diverse communities, and also to provide different perspectives in news and information.”

SBS Director of Audio Language Content, David Hua, said: “SBS is excited to be working with LiSTNR on this exciting new partnership. Recently SBS went live with its new brand position of SBS Audio which reflects how our unique offering is being taken up on a variety of platforms to suit the needs of our contemporary audiences. “LiSTNR is a leader in the space and we are very pleased that our podcasts and audio streams will now be available on their platform.”

SBS Media will continue to provide exclusive sales representation on its unique audio offering.

Sources: *ABS Census 2021

^Australian Podcast Ranker – Triton Digital, March 2023

 

For more information, please contact:

Rochelle Burbury

SCA Head of Corporate Communications & Trade PR 0408 774 577

[email protected]

Nic Christensen

Head of Corporate Communications, SBS 0404 460 607

[email protected]

 

About LiSTNR

LiSTNR is a curated and personalised, free app offering radio, podcasts, music, sport, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio – download the free app today. LiSTNR.com

About SBS Audio

SBS Audio is the world's most linguistically diverse public broadcasting service – available on radio, online, digital television and social media, plus offering a variety of podcasts.

Servicing more than 60 languages, SBS Radio is dedicated to the 5.5 million Australians who speak a language other than English at home, while the three music channels (SBS PopAsia, SBS PopDesi and SBS Chill) engage all Australians through music and pop culture from around the world. SBS Arabic24 and SBS 中文 (SBS Chinese) provide comprehensive services for Australia’s largest language communities.