#1 Station Listened to Most P10+: 21.2%
#1 Station Listened to Most P25-54: 25.7%
#1 Station Listened to Most Breakfast P10+: 21.8%
#1 Station Listened to Most Drive P10+: 22.2%
73,100 people tune into HIT100.9 in Hobart each week (up by 33% since last survey)
“Jimmy and Nath took on our flagship show four years ago wanting to bring a fresh sound to Hobart radio. After the ‘biggest year on record’, the breakfast boys continue to deliver that fresh approach every day, jumping into local issues and meeting Hobart face to face.
“Our 2021 workday line-up with Sean B and the return of local identity Matty Newell has provided a competitive Hobart offering. This year’s extension of the drive home with Carrie and Tommy, delivers great listening from the school yard to dinner table.” - Phil Bradley, SCA Hobart Content Director
Source: Xtxa Insights Hobart Survey #1 2021, Mon-Sun ROS/Mon-Fri 05.30-09.00am, P10+, Station Listened to Most %/Cume Reach (00’s)/Cume Reach %.
#1 Commercial Station Listened to Most M40+: 15.9%
#1 Commercial Station Listened to Most Drive M40+: 21%
#1 Commercial Station Listened to Most M40-64: 20.4%
Equal #1 Commercial Station Listened to Most Breakfast M40+: 15.5%
107.3 Triple M has the Largest Audience M25-54: 17,500
52,300 people tune into 107.3 Triple M in Hobart each week (up by 1% since last survey)
"The addition of Brian “The Spoonman” Carlton to our Hobart team 18 months ago saw a shift in Triple M’s focus to include a daily local show where “no topic is taboo”. Brian’s 30 plus years’ experience in news and current affairs has brought an unparalleled commitment to tackle the biggest issues of the day without fear nor favour.
"Our Triple M team has worked extremely hard to navigate the impacts of COVID-19 on our Hobart community to present relevant daily content with a fiercely local edge." - Phil Bradley, SCA Hobart Content Director
Source: Xtra Insights Hobart Survey #1 2021, Mon-Sun ROS/Mon-Fri 05.30-09.00am, P10+/M40+/M25-54, Station Listened to Most %/Cume Reach (00’s)/Cume Reach %.
