SCA offers greater scale and simplicity with digital radio

SCA offers greater scale and simplicity with digital radio

HIT: Combined FM and Digital Radio audience delivers 8.4% increased unduplicated reach – 262,000
TRIPLE M: Combined FM and Digital Radio audience delivers 8.8% increased unduplicated reach – 201,000
#1 for All Ppl 10+ (5,120,000)
#1 for All Ppl 25-54 (2,993,000)
#1 for All Ppl 18-39 (2,467,000)

Source: GFK Radio Ratings (ERAM). Survey 1 2018. All People 10+, All people 25-54 and All people 18-39. Metro, SCA Network & SCA Aligned SCA Digital Radio (Buddha, Easy Radio, Oldskool, Classic Rock, Modern Rock, Greatest Hits). (Competitor Network Groups are based on FM only).

Sydney is #1 with over 85

Sydney is #1 with over 85

HIT: Combined FM and Digital Radio audience delivers 12.6% increased unduplicated reach – 88,000
TRIPLE M: Combined FM and Digital Radio audience delivers 20.8% increased unduplicated reach – 109,000
All Ppl 10+ (1,252,000)
All Ppl 25-54 (804,000)
All Ppl 18-39 (624,000)

Source: GFK Radio Ratings (ERAM). Survey 1 2018. All People 10+, All people 25-54 and All people 18-39. Metro, SCA Network & SCA Aligned SCA Digital Radio (Buddha, Easy Radio, Oldskool, Classic Rock, Modern Rock, Greatest Hits). (Competitor Network Groups are based on FM only).

Melbourne

Melbourne

HIT: Combined FM and Digital Radio audience delivers 7.3% increased unduplicated reach – 88,000
TRIPLE M: Combined FM and Digital Radio audience delivers 4.9% increased unduplicated reach – 49,000
All Ppl 10+ (1,747,000)
#1 for All Ppl 25-54 (1,009,000)
#1 for All Ppl 18-39 (870,000)

Source: GFK Radio Ratings (ERAM). Survey 1 2018. All People 10+, All people 25-54 and All people 18-39. Metro, SCA Network & SCA Aligned SCA Digital Radio (Buddha, Easy Radio, Oldskool, Classic Rock, Modern Rock, Greatest Hits). (Competitor Network Groups are based on FM only).

Brisbane

Brisbane

HIT: Combined FM and Digital Radio audience delivers 4.8% increased unduplicated reach – 24,000
TRIPLE M: Combined FM and Digital Radio audience delivers 6.8% increased unduplicated reach – 25,000
#1 for All Ppl 10+ (808,000)
#1 for All Ppl 25-54 (456,000)
#1 for All Ppl 18-39 (407,000)

Source: GFK Radio Ratings (ERAM). Survey 1 2018. All People 10+, All people 25-54 and All people 18-39. Metro, SCA Network & SCA Aligned SCA Digital Radio (Buddha, Easy Radio, Oldskool, Classic Rock, Modern Rock, Greatest Hits). (Competitor Network Groups are based on FM only).

Adelaide

Adelaide

HIT: Combined FM and Digital Radio audience delivers 8.2% increased unduplicated reach – 20,000
TRIPLE M: Combined FM and Digital Radio audience delivers 4.0% increased unduplicated reach – 9,000
All Ppl 10+ (415,000)
#1 for All Ppl 25-54 (230,000)
#1 for All Ppl 18-39 (180,000)

Source: GFK Radio Ratings (ERAM). Survey 1 2018. All People 10+, All people 25-54 and All people 18-39. Metro, SCA Network & SCA Aligned SCA Digital Radio (Buddha, Easy Radio, Oldskool, Classic Rock, Modern Rock, Greatest Hits). (Competitor Network Groups are based on FM only).

Perth

Perth

HIT: Combined FM and Digital Radio audience delivers 8.8% increased unduplicated reach – 42,000
MIX 94.5: Combined FM and Digital Radio audience delivers 1.4% increased unduplicated reach – 8,000
#1 for All Ppl 10+ (897,000)
#1 for All Ppl 25-54 (494,000)
#1 for All Ppl 18-39 (387,000)

Source: GFK Radio Ratings (ERAM). Survey 1 2018. All People 10+, All people 25-54 and All people 18-39. Metro, SCA Network & SCA Aligned SCA Digital Radio (Buddha, Easy Radio, Oldskool, Classic Rock, Modern Rock, Greatest Hits). (Competitor Network Groups are based on FM only).

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