As media consumption continues to fragment, inflation increases and budgets are impacted, ad-supported audio* punches well above its weight when it comes to increasing a campaign’s scale cost-effectively.
Audio Reach Amplifier, the first in a series to be released by SCAiQ in the coming months, reveals, for the first time, an accurate picture of the cumulative effect of adding ad-supported audio to your media mix, the value it adds to every stage of the marketing funnel and the significant impact it has on inflating your reach, not your eCPM.
*Ad-supported audio includes commercial radio, streaming live radio, streaming music, and podcasting.
Best for: Planners/Managers of integrated media campaigns (Total Audio) and Planners/Managers of digital-only scopes (Digital Audio) as well as in-house marketers and SMEs.
Download the Total Audio report here
Download the Digital Audio report here
Sign up for the series of reports here: