Although consumers are out of their regular routines over the Summer period, many categories benefit from this as purchase of certain products increase.

Not surprisingly, clothes and food are at the top of people’s minds over the Christmas / Summer break – we all need a new look heading into the new year right?

Once the silly season is over, almost half will be more likely to be planning a holiday, while 21% will be focusing their attention on house renovations.

For more information on SCA audiences’ purchasing behaviour over the Summer period, check out this REPORT