There is a common misconception that people are less likely to consume media over the Summer break, however recent research says that this isn’t the case.

32% of SCA audiences listen to MORE RADIO over Summer compared to the rest of the year, with almost all radio listening happening in the car.

Not only this, 23% actually watch MORE FREE-TO-AIR TV over Summer compared to the rest of the year.

For more information on how SCA audiences consume media over the Summer period, check out this REPORT