28% of SCA audiences are intending to travel away from home this Summer period.

This is great news for Boomtown, with 55% of people from metro markets and 61% of people from regional markets heading into Boomtown for their Summer holiday!

Even though they’re out of their regular routine, almost 3 in 4 people said that they are likely to consume radio while they’re away from home this Summer.

For more information on SCA audiences’ Summer holiday intentions, check out this REPORT