Amplify the re-launch of Subway’s Eat Fresh brand campaign to as many QSR buyers as possible.
HOW WE DID IT
Our approach was to create talkability and brand uplift through attention-grabbing, shareable content. This was achieved by inviting listeners to submit a video of themselves performing the new Subway lyrics, and the best entries being mashed together by DJ Konsky to create’ The Freshest Collab of All Time’!
Matt & Alex:
Tom & Olly launching campaign and challenge Ash London:
Ash London answering Tom & Olly’s challenge:
Ed Kavalee final call for entries:
DJ Konsky Remix of entries: