Subway’s Freshest Collab of All Time wraps up

  • Huge reach – 6.59M broadcast radio and DAB+ (P18+), 1.6M digital impressions, 1.8M unique social reach, 750K podcast impressions
  • 23% of listeners exposed to the cross-platform campaign engaged with it in some way
  • 65,000 visits to the microsite
  • Listeners exposed to the cross-platform campaign were +111% more likely to recall Subway as first to mind, overtaking KFC to become #2 behind McDonalds
  • Those exposed to cross-platform campaign were +47% more likely to score Subway an 8+ for fresh ingredients

 

CHALLENGE

Amplify the re-launch of Subway’s Eat Fresh brand campaign to as many QSR buyers as possible.

 

HOW WE DID IT

Our approach was to create talkability and brand uplift through attention-grabbing, shareable content. This was achieved by inviting listeners to submit a video of themselves performing the new Subway lyrics, and the best entries being mashed together by DJ Konsky to create’ The Freshest Collab of All Time’!

 

CREATIVE

Matt & Alex:

Tom & Olly launching campaign and challenge Ash London: 

Ash London answering Tom & Olly’s challenge:

Ed Kavalee final call for entries: 

DJ Konsky Remix of entries: 

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