A user initiated highly engaging video ad in vertical or letterbox format reaching users only on an active screen across iOS and Android devices.

Platform: Mobile Apps 

Format: MP4 file 

Tag Support VAST 2.0 or VAST 3.0.  

Duration: from 6 to 30 secs


  • 16x9 (Horizontal) - 1280x720 for 720p / 1920x1080 for 1080p.  

  • 9x16 (Vertical Video) -  480x854


  • All creative is subject to SCA QA approvals

  • See Specs Page (in our Digital Avertising Guidelines section) for more information regarding 3rd party tracking

  • Video must be un-slated

  • Max Source VIdeo File Size: 50mb

  • Max Encoded VIdeo File Size: 5mb (web), 2.2mb (wifi), 1mb (3G)

  • No VPAID/Javascript