The Mobile Butterfly hovers in the bottom left corner of the screen to maximise a positive user experience with an animated countdown timer.  If the user chooses to interact with the Butterfly, the ad will expand to full screen to display full client messaging with a strong call to action.  If the user closes the Butterfly or it times out, a Mobile Leaderboard leave behind banner will appear.

Demo Link: (requires a mobile browser): View Demo

PSD Template: Download here

Platform: Mobile web

Format: HTML5

Size: 150×150 / 300×380 / 320×50 leave behind

Elements: Animated hovers creative which expands to full screen on user-initiation. Contains a close button to return the user to the leave-behind banner


  • A close button must be incorporated on the top right-hand corner of the ad

  • Served to mobile web only (no apps)

  • PSD template must be used to design ad 

  • Copy - please limit to 10 words on each ad size 

Mobile Supported Actions

  • Press/Tap to Call (direct connection from the phone to the advertisers call centre)

  • Press/Tap to download iOS application (link to page in App store)

  • Press/Tap to download pod cast or song from iTunes

  • Press/Tap to launch video (video will open and play in the device’s native player)

  • Press/Tap to link to your mobile site