Overview

Creative constructed in standard web-image formats such as GIF, JPEG, PNG and HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by SCA’s internal ad-serving system or delivered via redirect tags hosted by a third party ad-serving vendor.  Executions involving audio, video, and file sizes over 80KB etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or SCA’S rich media partner at an additional CPM charge.

Ad Specifications

Device

Dimensions

Max File Size

File Format

Animations

Looping

Audio

3rd Party Tags Accepted

Desktop

300×600

100kb

HTML5, JPG, GIF or PNG

Yes

Unlimited

No

Ad tags or Impression & Click tracking tags

Deadlines for client-supplied creative:

Please supply creative to the Digital Ad Ops team 3 business days prior to launch

Production requirements and Deadlines for SCA-produced creative:

If SCA is producing Half Page creative for your campaign, please supply the following:

  • Campaign imagery

  • Client’s brand guidelines/style guide

  • Fonts

  • Logos

  • Copy for each frame – Each frame has a 10 word or less limit – Max of 3 frames

There is a 10-day turnaround for production of  animated ads and a 5-day turnaround for static (non-animated) ads