Overview

A branded image with a video embed opens over the viewable area of the content once the user clicks on Mrec. The video then displays within a client branded environment, which can maximise YouTube channel views and the reach of a TVC or internet promotional video. Once the video has concluded, the expanded overlay is then closed, allowing the user to continue engaging with the site, or find out more about a client and/or their products.

Demo: View Expandable Video Mrec Example

Platform: Desktop

Format: HTML5

Size: 300×250 / 970×650

Elements: Animated mrec creative which expands on user click

 Guidelines

  • A close button must be incorporated on the top right-hand corner of expanded file

  • Served to desktop only

  • Expanded feature must be user-initiated