Audio ads can play as pre, mid or post rolls within catch-up radio podcast content.

Platform: Desktop, Tablet & Mobile

Format: Audio (.mp3, mpeg or .wav) or  VAST 2.0 (.mp3, .mpeg)

Duration: up to 30 secs

Elements: A solus audio ad break inserted either ad the beginning, middle and end of of catch up radio podcast content


  • Try to minimise use of Audio Beds

  • All creative is subject to SCA QA approvals