7th March 2017

SCA #1 AND #2 commercial stations in Wheatbelt region

 

Southern Cross Austereo (SCA) has kicked off 2017 with the two most popular commercial stations in the Wheatbelt region following Xtra Insight’s first regional radio survey results for 2017.

Triple M Wheatbelt is the #1 commercial Station Listened to Most (SLM 18.9%), while HIT FM Wheatbelt is #2 commercial station (SLM 17.8%).

33,400 people tune into SCA in the Wheatbelt region each week, making up for 45.5% of the radio audience.

As the #1 commercial SLM, Triple M Wheatbelt has the largest audience for males with 12,200 tuning in each week and is #1 in the workplace (SLM 23.9%).

HIT FM Wheatbelt breakfast with Ned & Josh is most popular with the Under 40’s (SLM 33.2%), and the Hit Network station is a favourite for the 18-54’s (SLM 22.9%).

Hit Network Highlights

Hit FM Wheatbelt Station Listened to Most for Under 40’s:  33.8%

HIT FM Wheatbelt Station Listened to Most 18-54’s:  22.9%

HIT FM Wheatbelt breakfast Station Listened to Most Under 40’s:  33.2%

HIT FM Wheatbelt drive Station Listened to Most Females:  21.4%

HIT FM Wheatbelt workplace Station Listened to Most Females:  24.3%


Triple M Network Highlights

Triple M Wheatbelt has the largest male audience:  12,200

Triple M Wheatbelt has the equal largest audience people 25-54:  10,100

Triple M Wheatbelt has the largest audience people 18-54:  11,500

Triple M Wheatbelt has the largest drive audience people 25-54:  6,900

Triple M Wheatbelt workplace Station Listened to most:  23.9%

Triple M Wheatbelt workplace Station Listened to most 40+:  26.4%

Source: XTRA Insights Survey 1, 2017 Wheatbelt, WA.

 

 

Twitter