Southern Cross Austereo (SCA) has kicked off 2017 with the two most popular commercial stations in the Wheatbelt region following Xtra Insight’s first regional radio survey results for 2017.
Triple M Wheatbelt is the #1 commercial Station Listened to Most (SLM 18.9%), while HIT FM Wheatbelt is #2 commercial station (SLM 17.8%).
33,400 people tune into SCA in the Wheatbelt region each week, making up for 45.5% of the radio audience.
As the #1 commercial SLM, Triple M Wheatbelt has the largest audience for males with 12,200 tuning in each week and is #1 in the workplace (SLM 23.9%).
HIT FM Wheatbelt breakfast with Ned & Josh is most popular with the Under 40’s (SLM 33.2%), and the Hit Network station is a favourite for the 18-54’s (SLM 22.9%).
Hit Network Highlights
Hit FM Wheatbelt Station Listened to Most for Under 40’s: 33.8%
HIT FM Wheatbelt Station Listened to Most 18-54’s: 22.9%
HIT FM Wheatbelt breakfast Station Listened to Most Under 40’s: 33.2%
HIT FM Wheatbelt drive Station Listened to Most Females: 21.4%
HIT FM Wheatbelt workplace Station Listened to Most Females: 24.3%
Triple M Network Highlights
Triple M Wheatbelt has the largest male audience: 12,200
Triple M Wheatbelt has the equal largest audience people 25-54: 10,100
Triple M Wheatbelt has the largest audience people 18-54: 11,500
Triple M Wheatbelt has the largest drive audience people 25-54: 6,900
Triple M Wheatbelt workplace Station Listened to most: 23.9%
Triple M Wheatbelt workplace Station Listened to most 40+: 26.4%
Source: XTRA Insights Survey 1, 2017 Wheatbelt, WA.