SCA is committed to keeping on the front foot of digital media development.
With the exponential growth in Digital media in recent years and as more and more people gain access, we have an opportunity to interact with a considerably larger audience. The many facets of digital media give Southern Cross Austereo the opportunity to create and provide engaging cross-platform media solutions for our clients.
Southern Cross Austereo has over 80 websites across the country and many of those are the highest ranking radio sites in Australia. Our website reach is in excess of 885,000 unique audience members and 1.7 million unique browsers in any given month. We combine smart and engaging creative with a diverse range of ad formats. Our websites combine the use of great design, rich media, animation, games and competitions.
The rapidly growing phenomenon of social media is such a lively and personal way of interacting with our audiences. It gives Southern Cross Austereo the chance to engage and converse with our audience and provides a new and fluid space to spread our brands and content.Our stations have created fan pages for all the major shows on Facebook and many have and actively use Twitter profiles also. There are some really great opportunities to provide client integration and give our clients a presence in the direct conversation with our audience.
Check out some of our pages:
Smartphones and tablets have really changed the game in terms of online accessibility. Now our audiences are interacting with our brand from wherever, whenever they desire with new and changing expectations for each platform. Southern Cross Austereo has developed mobile applications and m-sites for our leading radio station brands. We also have opportunities for clients to create mobile solutions and drive the uptake of existing mobile properties using other media platforms.